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Tag: Social Media

Twitter chatter: Three ways to measure social media

Massimo Paolini on March 6, 2010

Three ways to measure social media
Pros and cons weighed out for various measurement approaches with one big suggestion at the end.

Twitter chatter: Episode 8: Social Media Metrics With Jim Sterne

Massimo Paolini on March 2, 2010

Episode 8: Social Media Metrics With Jim Sterne
Sternism of the Day: “You have to make it what you want it to be.” Listen to the whole webcast for more insights.

Twitter chatter: Social Media Marketing Framework

Massimo Paolini on February 26, 2010

Social Media Marketing Framework
Need to focus your social media efforts? Here’s a blueprint to follow

Twitter chatter: DKNY Campaign Targeting Social Media Profiles Successfully

Massimo Paolini on February 14, 2010

DKNY Campaign Targeting Social Media Profiles Successfully
Donna Karan shows their web fashion by using analytics in their recent marketing campaign

Twitter chatter: Top 5 Blogging Platforms Judged by Mashable Readers

Massimo Paolini on January 26, 2010

Top 5 Blogging Platforms Judged by Mashable Readers
What?! WordPress wins?! Check out the 4 runners up.

Twitter chatter: Driving Social Media From Behind the Firewall

Massimo Paolini on January 24, 2010

Driving Social Media From Behind the Firewall
Solid argument against needing 100 ways to measure social media.

Twitter chatter: The Power Of Women In Social MediaThe Power Of Women In Social Media

Massimo Paolini on January 23, 2010

The Power Of Women In Social Media
I guess the secret is out now. At least that’s what my wife told me on Facebook.

Twitter chatter: 5 Ways To Improve Your Email Subject Lines

Massimo Paolini on January 18, 2010

5 Ways To Improve Your Email Subject Lines
From keywords to personalization, this is a quick read to help you get noticed.
The article isn’t available any longer and their search feature failed to return usable results.

Twitter chatter: Do Not Make Friends With Lawyers

Massimo Paolini on January 12, 2010

Florida to Judges: Do Not Make Friends With Lawyers
Quick read concerning potential conflict of interest within social media. Certainly makes one wonder who else we shouldn’t be friends with…

Twitter chatter: On-line Reputation Management

Massimo Paolini on January 7, 2010

On-line Reputation Management
Fantastic article on how online smear campaigns do NOT simply go away. Fascinating lesson for marketers.

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