Twitter Chatter: Don’t Overuse Broad Match

Massimo Paolini on February 11, 2011

Don’t Overuse Broad Match
The three rules of using broad match.  Take the control back over the search engines by knowing how to correctly use broad match keywords.  Think of it as keeping the good and weeding out the bad and the ugly.

Web Analytics & Search: What’s Happening to My Traffic?

Massimo Paolini on June 8, 2010

You’ve spent $10,000 on your new web site design. 25 hours creating all the cool social media links for people to find you. Maybe you even bought 10,000 pay-per-clicks. But if you can’t figure out what’s happening to your traffic, all that earlier time and money is wasted. So what now?

First, it’s important to remember that the number that really matters is your bottom line. Then, turn to web analytics and look for the answers.
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