Twitter Chatter : The Impact of Quality Score

Massimo Paolini on March 5, 2011

The Impact of Quality Score
Just when you thought you had mastered good keywords and bids on your Adword campaigns, in 2009 quality score entered the mix.  Four ways quality score affects your paid search success and how you can use it to your advantage to manage and track campaigns.

Twitter Chatter: Quality Score Questions & Answers

Massimo Paolini on February 27, 2011

Quality Score Questions & Answers
If you missed Bryan Eisenberg’s Quality Score Webinar, here are a few of the questions and answers that were asked by participants.  It seems there is never a shortage of questions as internet marketers try to understand what makes up their quality score.

Twitter Chatter: Quality Score Questions & Answers – Part I

Massimo Paolini on February 14, 2011

Quality Score Questions & Answers
All of your most pressing quality score questions answered.  Unless you are like me and have well over ten questions about the mysterious workings of the Google quality score.  These questions and answers will at least get you started as you try to increase your quality scores.

Twitter Chatter: What’s Your Ad Rank?

Massimo Paolini on February 9, 2011

What’s Your Ad Rank?
Are you trying to fill a bucket with a hole in it?  You may be if you believe that you can increase your ad position by just increasing your bids.  The truth is, ad position is determined by both bid and quality score.