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Chatter SEM

Twitter Chatter: Bid Lipstick on a Keyword Pig

Secret Truth Series #15: Bid Lipstick on a Keyword Pig
Are you keywords “bid-ready?”  Stop bidding on keywords that don’t deserve to be bid on.  The twenty percent solution will get your keywords bid-ready for the best results.

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Chatter SEM

Twitter Chatter: The Average Lie

The Average Lie
Numbers have a way of making us believe the data they represent must be true.  After all, they say that the numbers don’t lie.  When it comes to PPC data, that may not be true.
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Chatter eMarketing Web Intelligence

Twitter Chatter: How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey

How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey
Have you been doing it all wrong?  Internet marketing expert, Melissa Mackey explains how PPC advertising is an important first step to finding the high converting keywords.  A step that must come before any SEO efforts on your website.

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Chatter Google AdWords

Twitter Chatter: Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003

Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003
Is your PPC strategy stuck in a time warp?  Ten signs that your paid search may be stuck in 2003 is a must read for anyone involved in PPC.

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Chatter Google Google AdWords

Twitter Chatter: Is The Hype Over Google AdWords Quality Score Justified?

Is The Hype Over Google AdWords Quality Score Justified?
Are you a 7 or a 10?  Does it matter?  Is your Google quality score affecting your ROI?

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Blogging Chatter

Twitter Chatter: Paid Search Is About Answering Questions

Paid Search Is About Answering Questions : 21 Secret Truths of High-Resolution PPC

Every time you go on the net you just have to get an answer to that nagging  question!  As an advertiser it helps to have this simple prime directive : target the questions you want to answer, and then answer them directly.

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Chatter Google Google AdWords Web Intelligence

Twitter Chatter: Why Google has Quality Score (pt1)

Chapter 4: Why Google has Quality Score (pt1)
Find out why “relevance” is as vague as “airport security”

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Chatter Google Google AdWords Web Analytics

Twitter Chatter: The Economics of Quality Score

The Economics of Quality Score
What’s YOUR number?

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Chatter Keyword SEO

Twitter chatter: How to Identify and Monetize Your Most Valuable Keywords

How to Identify and Monetize Your Most Valuable Keywords
Four minutes that can make you $400.

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Chatter eMarketing

Twitter chatter: PPC Analytics Scorecard Revealed by ymarketing at SMX West 2010

PPC Analytics Scorecard Revealed by ymarketing at SMX West 2010
Pull out your little golf pencil and check out the PPC scores from ymarketing.