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Chatter SEO

Twitter Chatter: Making sure your content is found

Making sure your content is found
If your content is getting lost in cyber space it’s time to be found.  These 4 steps will show you how to SEO your content. Watch the video or the slides.
Categories
Chatter SEM SEO

Twitter Chatter: SEM Trends For 2011: What To Expect & What To Do

SEM Trends For 2011: What To Expect & What To Do
Stay ahead of the game or be left behind by your competitors.  The top 4 trends for 2011.  Know what they are and how to leverage these trends for a successful year.
With Q1 nearing the end, how accurate was the article?
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Education Web Analytics

Web Analytics Education: Landing Page Optimization and SEO

Landing Page Optimization is our topic today and because I always say that every page on your site should be a Landing Page, this applies to you. Oh, and your “static” home page is a poor landing page for anything other than your company name.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

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Education Web Analytics

Web Analytics Education: Identify & Optimize Poor Performing Pages – Part 2

Second installment of our practical section. How do I use all this stuff in a real life situation? We go into more details on page optimization, utilizing page value and bounce rate.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

Categories
Education Web Analytics

Web Analytics Education: Identify & Optimize Poor Performing Pages

New section starting today. How do I use all this stuff in a real life situation? We have an actual example! Watch and learn…

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

Categories
Chatter Web Intelligence Website Optimization

Twitter Chatter: 15 Ways to increase your opt-in subscribers

15 Ways to increase your opt-in subscribers

This blog provides you 15 easy ways to increase your opt-in subscribers.  Just a single push of a button, and viola(!) you’ve got optimization at its best!

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Chatter

Twitter Chatter: Roles vs. Personas vs. Cognitive Styles in Conversion Optimization

Roles vs. Personas vs. Cognitive Styles in Conversion Optimization

Tim Ash clears out the confusion around “Roles, Personas and Cognitive Styles” to help you better optimize your pages.

  • Roles are specific classes of visitors like retail customers, prospective members, etc.
  • Personas are detailed descriptions of people used to represent important classes of visitors. They can change depending on the situation.
  • These divide people into different temperaments.
Categories
Chatter eMarketing

Twitter chatter: Universal Search and Digital Asset Optimization with Anne Kennedy

Universal Search and Digital Asset Optimization with Anne Kennedy
Nine minutes that will make your digital files USEFUL.

Categories
Chatter Web Analytics Web Intelligence

Twitter chatter: Your Overloaded Homepage Hurts Conversions

Your Overloaded Homepage Hurts Conversions
Make sure your homepage isn’t a glutton. If so, here are the best diet tips.

Categories
Chatter SEO

Twitter chatter: Getting the High Ground with Domains

Getting the High Ground with Domains
How to get the upper-SEO-hand on your competition