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Chatter Web Intelligence

Twitter Chatter: Trends in Landing Page Design for Search Marketers

Trends in Landing Page Design for Search Marketers
The trend in landing page design is shifting from “less is more” to a more in-depth approach.  Which trends do you apply to your own site?
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Chatter Web Analytics

Twitter Chatter: 10 Elements for a Successful Landing Page

 

10 Elements for a Successful Landing Page
Ten elements for the perfect landing page, with visual graphics that show how to put it all together.

 

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Chatter eMarketing Web Analytics

Twitter Chatter: Your 10 Point Landing Page Checklist

Your 10 Point Landing Page Checklist
How does your landing page measure up?  Use this 10 point checklist to find out.
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Education Web Analytics

Web Analytics Education: Landing Page Optimization and SEO

Landing Page Optimization is our topic today and because I always say that every page on your site should be a Landing Page, this applies to you. Oh, and your “static” home page is a poor landing page for anything other than your company name.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

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Chatter Web Analytics

Twitter Chatter: What to Test on Non-Landing Pages

What to Test on Non-Landing Pages with Lance Loveday (4:24) video
Making big changes out of little things–Your Turn!

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Chatter Web Analytics Web Intelligence

Twitter chatter: Home Page Best Practices for Local Businesses

Home Page Best Practices for Local Businesses
Your home page (landing page) sets the tone. Make sure it’s a good one!