Google Analytics Master Class Singapore: Keynote – Beth Liebert, Google Analytics Product Manager, Google
Opportunity in Numbers – Swimming though the primordial soup of data
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Tag: Google Analytics
Twitter Chatter: Social Media Analytics & Internet Marketing
Social Media Analytics & Internet Marketing
As a website owner you have learned how to tweet and interact on Facebook to grow your business. Now comes social analytics … another task to add to the “to do” list.
As a website owner you have learned how to tweet and interact on Facebook to grow your business. Now comes social analytics … another task to add to the “to do” list.
Twitter Chatter: Google Analytics Checklist
Google Analytics Checklist
Are you taking advantage of everything Google Analytics has to offer? Find out what you may be missing with a simple checklist.
Are you taking advantage of everything Google Analytics has to offer? Find out what you may be missing with a simple checklist.
Twitter Chatter: How not to track Google Instant in Google Analytics
How not to track Google Instant in Google Analytics
Google recently rolled out their real time search interface, bringing instant AJAX generated SERPS. Try saying that three times fast!
Web Analytics Education: Optimizing Site Search
Now that you’ve learned how to read the data from site search, let’s use that information to optimize the site.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.
Continue reading “Web Analytics Education: Optimizing Site Search”
Web Analytics Education: Measuring Success of Site Search
Next in our practical section we cover Site Search. We show you how to configure search in the “Initial Account Configuration” video, then in this video we show you how to understand your site search results.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.
Continue reading “Web Analytics Education: Measuring Success of Site Search”
Web Analytics Education: Identify & Optimize Poor Performing Pages – Part 2
Second installment of our practical section. How do I use all this stuff in a real life situation? We go into more details on page optimization, utilizing page value and bounce rate.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.
Continue reading “Web Analytics Education: Identify & Optimize Poor Performing Pages – Part 2”
Web Analytics Education: Identify & Optimize Poor Performing Pages
New section starting today. How do I use all this stuff in a real life situation? We have an actual example! Watch and learn…
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.
Continue reading “Web Analytics Education: Identify & Optimize Poor Performing Pages”
Twitter Chatter: Let Google Analytics tell you when your visitors are having a bad experience
Let Google Analytics tell you when your visitors are having a bad experience
Why error messages are a shortcut to improving customer experience, why use virtual page views to track errors, and how to choose a pageview structure to get the best from the content drilldown report, are the topics covered here.
Web Analytics Education: Creating Advanced Segments
Part three for segmentation gives you step by step instructions on how to create custom segments.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.
Continue reading “Web Analytics Education: Creating Advanced Segments”