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Tag: Business

Twitter chatter: 6 steps to write a well-structured press release

Massimo Paolini on February 3, 2010

6 steps to write a well-structured press release
Simple, well-written, and should be used daily to promote yourself and your site.

Twitter chatter: Hidden Secrets of the Amazon Shopping Cart

Massimo Paolini on February 1, 2010

Hidden Secrets of the Amazon Shopping Cart
AWESOME article (and I don’t use that word very often!) Here you can let Amazon’s testing team do the work while you gain the insights.

Twitter chatter: The Unfulfilled Promise of Online Analytics, Part 2

Massimo Paolini on January 17, 2010

The Unfulfilled Promise of Online Analytics, Part 2
The continuation of yesterday’s post: “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”

Twitter chatter: Seven Predictions for 2010 from eMarketer’s CEO

Massimo Paolini on January 1, 2010

Seven Predictions for 2010 from eMarketer’s CEO
Happy New Year! Check out the Nostradamus of websites here.

Twitter chatter: Cart Abandonment: The Case for Christmas Cookies

Massimo Paolini on December 14, 2009

Cart Abandonment: The Case for Christmas Cookies
Cookies: not just for the fat man in the red suit. How to get your customers back behind their carts

Twitter chatter: How LinkedIn Can Help Your Local Business

Massimo Paolini on November 20, 2009

How LinkedIn Can Help Your Local Business
A new and fresh approach to using LinkedIn even when you’re NOT looking for employees (hint: you know there are over 45 million users there, right?)

Twitter chatter: How Twitter Can Help You Achieve Business Objectives

Massimo Paolini on November 19, 2009

How Twitter Can Help You Achieve Business Objectives
Great interview with Erik Bratt that includes some real-life examples such as Zappos and Dell using Twitter.

Twitter chatter: Web Analytics and Yellow Lobsters

Massimo Paolini on October 27, 2009

Web Analytics and Yellow Lobsters
“It seems like good Web analysts are like yellow lobsters: they’re very rare.”

Twitter chatter: Using Site Search to Read Your Customers’ Minds

Massimo Paolini on October 22, 2009

Using Site Search to Read Your Customers’ Minds
Christine Churchill teaches you how to be a consumer mind reader.

Twitter chatter: Web Analytics Increasing In Importance

Massimo Paolini on October 21, 2009

Web Analytics Increasing In Importance
Unica NetInsight’s “soft-tagging” technology hits a home run with FOXSports.com. Okay, bad pun, but it works.

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