bids Archives - MPThree Consulting Inc.

Twitter Chatter: Bid Lipstick on a Keyword Pig

Massimo Paolini on April 30, 2011

Secret Truth Series #15: Bid Lipstick on a Keyword Pig
Are you keywords “bid-ready?” Stop bidding on keywords that don’t deserve to be bid on. The twenty percent solution will get your keywords bid-ready for the best results.

Twitter Chatter : The Impact of Quality Score

Massimo Paolini on March 5, 2011

The Impact of Quality Score
Just when you thought you had mastered good keywords and bids on your Adword campaigns, in 2009 quality score entered the mix. Four ways quality score affects your paid search success and how you can use it to your advantage to manage and track campaigns.