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Tag: bids

Twitter Chatter: Bid Lipstick on a Keyword Pig

Secret Truth Series #15: Bid Lipstick on a Keyword Pig
Are you keywords “bid-ready?”  Stop bidding on keywords that don’t deserve to be bid on.  The twenty percent solution will get your keywords bid-ready for the best results.

Author Massimo PaoliniPosted on April 30, 2011October 1, 2014Categories Chatter, SEMTags bids, Google Adwords, PPC, Search Engine Marketing

Twitter Chatter : The Impact of Quality Score

The Impact of Quality Score
Just when you thought you had mastered good keywords and bids on your Adword campaigns, in 2009 quality score entered the mix.  Four ways quality score affects your paid search success and how you can use it to your advantage to manage and track campaigns.
Author bcovingPosted on March 5, 2011October 1, 2014Categories Chatter, Google AdWords, Keyword, SEMTags bids, campaign, Quality Score

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