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Tag: Adwords

Twitter Chatter: How AdWords Quality Score Impacts CPC

 

How AdWords Quality Score Impacts CPC
Do you pay attention to your quality score?   Did you know that a low quality score could increase your CPC by up to 600%?  Ready to pay attention now?

 

Author bcovingPosted on March 9, 2011October 1, 2014Categories Chatter, Google AdWords, Keyword, ResourcesTags Adwords, eMarketing, Quality Score

Twitter Chatter: Secret Truth Series #8 – Don’t Overuse Broad Match

Secret Truth Series #8 – Don’t Overuse Broad Match
Match types are deceptively simple controls. They’re relatively easy to understand, and almost everyone takes advantage of their basic capabilities.

Author bcovingPosted on February 26, 2011October 1, 2014Categories Chatter, SEMTags Adwords, broad match

Twitter Chatter: Clicks vs. Visits Revisited

Clicks vs. Visits Revisited
Understanding the difference between Google Adwords Clicks and visits on your site, and reconciling them, can be frustrating. These 4 steps can help.

Author Massimo PaoliniPosted on November 3, 2010November 2, 2010Categories Chatter, Web IntelligenceTags Adwords, Chatter, Google Analytics, SEM

Twitter chatter: Two Tips for a More Profitable Google Adwords Campaign

Two Tips for a More Profitable Google Adwords Campaign
You want to actually MAKE money, right? Then read this before setting up your Adwords campaign.

Author Massimo PaoliniPosted on May 3, 2010May 7, 2010Categories Chatter, Google, Google AdWordsTags Adwords, Chatter, Google, SEM

Twitter chatter:Easy statistics for AdWords A/B testing, and hamsters

Easy statistics for AdWords A/B testing, and hamsters
Terrific primer on A/B testing. And it includes a cute hamster video as well!

Author Massimo PaoliniPosted on January 27, 2010February 6, 2010Categories Chatter, Google AdWords, KeywordTags Adwords, Chatter, Strategy

Twitter chatter: Successful Copywriting for PPC Ads

Successful Copywriting for PPC Ads
Three simple hints to making the best Pay Per Click ads out there without going out an hiring a writer.

Author Massimo PaoliniPosted on November 26, 2009May 27, 2010Categories Chatter, KeywordTags Adwords, Chatter

Twitter chatter: Import your Google Analytics Goals into AdWords

Import your Google Analytics Goals into AdWords
Installing AdWords Conversion Optimizer in order to manage your AdWords bidding and maximize results.

Author Massimo PaoliniPosted on October 17, 2009May 3, 2010Categories Chatter, Google, Google AdWords, Google Analytics, Web AnalyticsTags Adwords, Chatter, Google Analytics, Web Analytics

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