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Category: Website Optimization

Twitter Chatter: 15 Ways to increase your opt-in subscribers

Massimo Paolini on December 4, 2010

15 Ways to increase your opt-in subscribers

This blog provides you 15 easy ways to increase your opt-in subscribers.  Just a single push of a button, and viola(!) you’ve got optimization at its best!

Twitter Chatter: A/B Split Testing vs. Multivariate Testing with Lance Loveday

Massimo Paolini on November 12, 2010

A/B Split Testing vs. Multivariate Testing with Lance Loveday (5:16) video – by Dr. Ralph F. Wilson
The ultimate goal is the user, how do they think?

Twitter Chatter: Website Optimizer Tricks

Massimo Paolini on September 18, 2010

Website Optimizer Tricks: Multiple Goals
Getting your analytics to multi-task. Working on teaching mine to make a cup of coffee next.

Twitter chatter: Always Split Test

Massimo Paolini on May 1, 2010

Always Split Test
Reality or virtuality?  They are really the same. Always test it.

Twitter chatter: How we increased the conversion rate of Voices.com by over 400%

Massimo Paolini on March 17, 2010

How we increased the conversion rate of Voices.com by over 400%
Deeper analytics or “dumpster-diving for details?” You decide.

Twitter chatter: How We Used Data to Win the Election

Massimo Paolini on December 18, 2009

How We Used Data to Win the Election
50 minutes with Dan Siroker, Director of Analytics for the Obama Presidential campaign

Twitter chatter: SeeTheStats.com – Make your Google Analytics Public

Massimo Paolini on December 17, 2009

SeeTheStats.com: Make your Google Analytics Public
Making a case for transparency in your site statistics

Twitter chatter: Introducing the Techie Guide to Google Website Optimizer

Massimo Paolini on November 2, 2009

Introducing the Techie Guide to Google Website Optimizer
Maybe one of the geekiest books around, this is a must-have for programmers who want to work with Website Optimizer.

Twitter chatter: Tracking Outbound Links — The Right Way

Massimo Paolini on October 9, 2009

Tracking Outbound Links — The Right Way
Written by the Technical Lead Engineer for Google’s Website Optimizer, this solution takes the guesswork out of your . . . um, guessing.

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