Cookies, Supercookies and Ubercookies: Stealing the Identity of Web Visitors
A web analytics dream: keeping visitors from being anonymous. If you’re not a web analyst, don’t read this–you’ll cry at how much your life is an open book.
The Murky Business of Measuring Web Traffic
Who wins bragging rights to be #2 behind Google: Facebook or Yahoo?
Episode 10: How to Find/Keep a Job in Web Analytics
Nice podcast with Corry Prohens, President of IQ Workforce, who discusses how to find and keep a job in Web Analytics.
WP Plugins – A/B Theme Testing Plugin
Sweet little plugin that rotates your themes for even testing.
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
Put your top performing key words to the test. Kind of like the Olympics of PPC analysis
Three ways to measure social media
Pros and cons weighed out for various measurement approaches with one big suggestion at the end.
Custom Variables in Google Analytics
For the advanced GA user: customize your variables.
Home Page Best Practices for Local Businesses
Your home page (landing page) sets the tone. Make sure it’s a good one!
Meaningful SEO metrics and where to find them
The symbiotic relationship between Google and Google Analytics. It’s not all that obvious after all.
The 8 ways to lower your Bounce Rate
Refresher course for those of you who are experiencing high bounce rates. Use this checklist