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Category: Chatter

Twitter Chatter: What You Need to Know about Behavior-based Search

Massimo Paolini on April 16, 2011

What You Need to Know about Behavior-based Search
Do you think of a vitamin when you hear the word, hammer? I don’t either, but apparently a lot of web searchers do. Because of this it is important to understand behavior based search and how to make it work to increase your website traffic.

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Twitter Chatter: How to Evaluate Conflicting SEO Advice

Massimo Paolini on April 15, 2011

How to Evaluate Conflicting SEO Advice
Are you drowning in SEO advice? Did you know that 90% of this advice is from someone just trying to impress you with their knowledge? Chances are you just need to concentrate on the basics and block out the rest.

Twitter Chatter: Should Google Offer a Paid Version of Google Analytics?

Massimo Paolini on April 14, 2011

Should Google Offer a Paid Version of Google Analytics?
What do you think? Is it a good idea for Google to have a paid version of Google Analytics or are they stepping into a giant pitfall?

Twitter Chatter: Improving Sales: The Excuse Department Is Closed

Massimo Paolini on April 13, 2011

Improving Sales: The Excuse Department Is Closed
Are you being gamed by your sales people? Sales people tend to be a “different breed” and as management you must understand how they work or you will risk being blind-sided by their excuses.

Twiiter Chatter: Ego Bidding & Keyword Rehab

Massimo Paolini on April 12, 2011

Secret Truth Series #14: Ego Bidding & Keyword Rehab
Are you too emotionally involved with your keywords? Learn these 3 steps to put more logic into creating a more profitable campaign.

Twitter Chatter: Salesforce.com Email Template Test

Massimo Paolini on April 11, 2011

Salesforce.com Email Template Test
It looks like it’s not just me who is drawn to big red buttons. This email template test reinforces the idea that buttons outperform text links.

Twitter Chatter: Social Media Analytics & Internet Marketing

Massimo Paolini on April 10, 2011

Social Media Analytics & Internet Marketing
As a website owner you have learned how to tweet and interact on Facebook to grow your business.  Now comes social analytics … another task to add to the “to do” list.

Twitter Chatter: Not Getting Enough Traffic? Here’s Why…

Massimo Paolini on April 9, 2011

Not Getting Enough Traffic? Here’s Why…
If adding social media to your website didn’t produce the rush of traffic you were led to believe it would, you are not alone.  The experts have steered you wrong.  Find out what the experts didn’t tell you.

Twitter Chatter: How Split-Testing Our Opt-In Form Increased Our Conversion Rate by 102.2%

Massimo Paolini on April 8, 2011

How Split-Testing Our Opt-In Form Increased Our Conversion Rate by 102.2%
Believe it or not, the sure fire tactic of social persuasion failed when put to the opt-in form test through Web Analytics.  Take a look for yourself and see if you can determine what went wrong.

Twitter Chatter: Video: The Science of Social Media at Harvard

Massimo Paolini on April 7, 2011

Video: The Science of Social Media at Harvard
Are you taking the wrong approach with your followers?  Watch Dan Zarella’s presentation and learn how to really leverage the way people behave to your advantage.
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