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Web Intelligence

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Category: Chatter

Twitter chatter: Top Ten Myths About Google Analytics Tool

Massimo Paolini on October 28, 2009

Top Ten Myths About Google Analytics Tool
Debunking several assumptions and misconceptions about Google Analytics.

Twitter chatter: Web Analytics and Yellow Lobsters

Massimo Paolini on October 27, 2009

Web Analytics and Yellow Lobsters
“It seems like good Web analysts are like yellow lobsters: they’re very rare.”

Twitter chatter: How Do You Balance Personal and Professional on Social Media?

Massimo Paolini on October 26, 2009

How Do You Balance Personal and Professional on Social Media?
“Social media is blurring this line between personal and professional — it’s becoming harder to keep all your personal baggage packed in tight suitcases.”

Twitter chatter: Why Woopra is Best Web Analytics Tool Ever

Massimo Paolini on October 25, 2009

Why Woopra is Best Web Analytics Tool Ever
And now, a brief commercial break for Woopra. Big claims and big customers make us all sit up and take notice.

Twitter chatter: The Problem with Free Analytics is Still People and Process

Massimo Paolini on October 24, 2009

The Problem with Free Analytics is Still People and Process
Don’t fall into the trap that one size fits all. Use the tools, but keep the mind open as well.

Twitter chatter: The Art of Online Accountability and Science of Customer Centricity

Massimo Paolini on October 23, 2009

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Released in October 2009, you have 480 pages from the Google Analytics Evangelist. Can I get an “Amen?”

Twitter chatter: Using Site Search to Read Your Customers’ Minds

Massimo Paolini on October 22, 2009

Using Site Search to Read Your Customers’ Minds
Christine Churchill teaches you how to be a consumer mind reader.

Twitter chatter: Web Analytics Increasing In Importance

Massimo Paolini on October 21, 2009

Web Analytics Increasing In Importance
Unica NetInsight’s “soft-tagging” technology hits a home run with FOXSports.com. Okay, bad pun, but it works.

Twitter chatter: Strategy Trumps Tactics Or Ask “Why?” Not “What?”

Massimo Paolini on October 20, 2009

Strategy Trumps Tactics Or Ask “Why?” Not “What?”
Fun and funky video that teaches you to ask the all important WHY questions.

Twitter chatter: Using Web Analysis to Improve Government

Massimo Paolini on October 19, 2009

Tim Evans: Using Web Analysis to Improve Government
Arguably one of the most influential government officials today. Evans “has become a leading advocate and spokesman for using business intelligence and user data to improve government Web sites.” I guess improvements come in baby steps.

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