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Author: Massimo Paolini

Twitter chatter: Dear Designer, You Suck

Massimo Paolini on September 22, 2009

Dear Designer, You Suck
A gentle reminder that criticism is a valuable and necessary part of your job in web development. The truth can hurt, but not as much as zero traffic to your site.

Twitter chatter: Adaptive web sites

Massimo Paolini on September 21, 2009

Adaptive web sites
Bad news: your website can’t remain static; Good news: your customers don’t either!

Twitter chatter: A Website SWOT Analysis

Massimo Paolini on September 20, 2009

A Website SWOT Analysis
Applying a strengths-weaknesses-opportunities-threats critique to your website to gain new insights and clarity.

Twitter chatter: Effective Marketing on LinkedIn

Massimo Paolini on September 19, 2009

Effective Marketing on LinkedIn
Extremely comprehensive look at how LinkedIn does more than just facilitate links.

Twitter chatter: Perfecting Keyword Targeting & On-Page Optimization

Massimo Paolini on September 18, 2009

Perfecting Keyword Targeting & On-Page Optimization
Warning: besides improving your SEO, reading this may very well make you suddenly crave chocolate donuts

Twitter chatter: The Evangelist Interviewed by Analytics 2.0

Massimo Paolini on September 17, 2009

The Evangelist Interviewed by Analytics 2.0
Avinash Kaushik interview, Google Analytics Evangelist, and analytics rock star.

Twitter chatter: Multiple Domains in Google Analytics

Massimo Paolini on September 16, 2009

Multiple Domains in Google Analytics
We all know that if one is good, a dozen is better. Here’s how to modify your coding to cover several domains

Twitter chatter: One Metric to Measure Them All

Massimo Paolini on September 15, 2009

One Metric to Measure Them All
In the words of Satnam Singh, “It’s the measurement, stupid.” Understand what you really want to compare and know before you launch into a wild goose chase.

Twitter chatter: A Rankings Filter in Analytics – the video

Massimo Paolini on September 14, 2009

A Rankings Filter in Analytics: the video
Another terrific “tweak” to your GA account with easy-to-follow instructions and video

Twitter chatter: 6 Tools Every Google Analylitics User Should Have

Massimo Paolini on September 13, 2009

6 Tools Every Google Analylitics User Should Have
(Which, by the way has turned into 7 as of this posting)
Terrific time-saving tools for you to install—or at least understand

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