Twitter chatter: HabitatUK as a case study
How not to use Twitter: HabitatUK as a case study
Triple ouch! Learn from someone else’s mistakes before you venture into the world of Twitter.
How not to use Twitter: HabitatUK as a case study
Triple ouch! Learn from someone else’s mistakes before you venture into the world of Twitter.
5 Different Ways To Create Stylish Contact Form Layouts
Make your contact forms clean and simple. Or, as my son would say, easy peezy lemon squeezy.
16 Ways to Track Links Shared on Twitter or Friendfeed
Want to know when social media is working? Use these specialized tools to find out how visitors hear about you.
111+ Web Analytics Tweeter You Must Follow
Some of the finest WA tweeters
This sounds like a question from my wife who breaks out in hives when she gets near numbers. If you understand simple percentages, you’ll be fine as long as you see the information in a format that works for you.
Be sure to communicate with your analyst and tell him or her how you would like to receive reports. There are a number of ways to impart information to you: pie charts, bar graphs, text summaries, and so on. Maybe you are an auditory learner and need a phone conference to walk through the findings. If you’re a visual person, ask your analyst to set up a video conference through Dimdim or some other service.
The most important thing is to advocate for yourself. Ask questions and don’t be afraid to say that something isn’t clear or needs more explanation. I’ve really appreciated my customers asking me to do that because, in the process, I’ve come up with several analogies that I wouldn’t have thought of otherwise. I’m a very logical, linear thinker and when I work with creative, right-brain people, it’s important for me to create reports that are clear, understandable, and useful.
Finally, I think the most important part of a report is not necessarily the numbers but rather the recommendations. Make sure that your analyst gives you actionable items for your site. Unfortunately, this is where many businesses stop short. They will install Google Analytics on their site, look at the results a few times, and think to themselves, “Cool.” A good analyst will look at that information with more depth, pull the various items apart, analyze your website, and then make a list of action items. After the changes are made, you and your analyst should start that whole process over again. Rinse and repeat.
Web Analytics Applied: Web Analytics Overkill
A nice article on deciding what is really “analytically valuable” information on your site.
SEO For Small Business Q&A – Where to Start?
When you’re a small business, think global but act local. Use some of these tips for attracting in-town visitors.
WAA’s WA Championship 2009
Even analysts want trophies—including the virtual kind. Annual competition organized by WAA.
Twitter News – Starting Up 101:
If you are a start-up, or your website is new to the Internet, don’t fall into the Field of Dreams—if you build it, they will come—trap. Just because you built a webpage, doesn’t mean Shoeless Joe Jackson will walk out of the corn and find you.
YouTube – Speeding Up in a Slowdown: Understanding Your Business
Hear it from the GA Evangelist himself—worth 4 minutes of your day