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Author: Massimo Paolini

Twitter chatter: Analytics and SEO Blended with Social Media

Massimo Paolini on December 5, 2009

Analytics and SEO Blended with Social Media
Manoj Jasra interview on how to use web analytics from the start and not just a second thought

Twitter chatter: How to watch your posts go viral

Massimo Paolini on December 4, 2009

How to watch your posts go viral – Growing an Online Community News Story
Stalking just got a little easier with PostRank (I wonder if they are watching me now?)

Twitter chatter: Google Analytics is illegal, say German government officials

Massimo Paolini on December 3, 2009

Achtung! Google Analytics is illegal, say German government officials
Privacy vs. marketing at its best

Twitter chatter: How Bounce Rate Can Help You Pinpoint Site Problems

Massimo Paolini on December 2, 2009

How Bounce Rate Can Help You Pinpoint Site Problems
Unless you’re taking the Hippity Hop for a spin, here’s what bouncing means to you and your site

Twitter chatter: More Columns for Pivot Tables

Massimo Paolini on December 1, 2009

More Columns for Pivot Tables
For the true analyst in all of us: how to take your pivot tables beyond 5 columns

Twitter chatter: Depth and Discovery: Powering Visualizations with the Google Analytics API

Massimo Paolini on November 30, 2009

Depth and Discovery: Powering Visualizations with the Google Analytics API
Juice’s new way of looking at data. No, really. I mean LOOKING at the data. See for yourself!

Twitter chatter: The Real Bounce Rate in Google Analytics

Massimo Paolini on November 29, 2009

The Real Bounce Rate in Google Analytics
Testing your success in just 10 seconds.

Twitter chatter: New Data on the Strategic Use of Web Analytics

Massimo Paolini on November 28, 2009

New Data on the Strategic Use of Web Analytics
Excellent article that breaks down the recent Forrester Research study commissioned by Google.

Twitter chatter: Introducing the Social Analytics Lifecycle

Massimo Paolini on November 27, 2009

Introducing the Social Analytics Lifecycle
New flow chart from Ken Burbary and Chuck Hemann to illustrate what happens to your social media message.

Twitter chatter: Successful Copywriting for PPC Ads

Massimo Paolini on November 26, 2009

Successful Copywriting for PPC Ads
Three simple hints to making the best Pay Per Click ads out there without going out an hiring a writer.

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