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Author: Massimo Paolini

Twitter chatter: On-line Reputation Management

Massimo Paolini on January 7, 2010

On-line Reputation Management
Fantastic article on how online smear campaigns do NOT simply go away. Fascinating lesson for marketers.

Twitter chatter: Google Analytics Launches Asynchronous Tracking

Massimo Paolini on January 6, 2010

Google Analytics Launches Asynchronous Tracking
Beta testing asynchronous tracking—cool for your website and a great phrase to use at your next dinner party!

Twitter chatter: Guide to Low-cost Usability Tools

Massimo Paolini on January 5, 2010

Guide to Low-cost Usability Tools
Downloadable eBook with all the low-cost options you will ever need!

Twitter chatter: Who Owns Web Analytics? A Framework For Critical Thinking.

Massimo Paolini on January 4, 2010

Who Owns Web Analytics? A Framework For Critical Thinking.
Avinash waxes philosophical and discusses the ownership issue.

Twitter chatter: New Multiple Custom Variables in Google Analytics

Massimo Paolini on January 3, 2010

New Multiple Custom Variables in Google Analytics
One size does NOT fit all. Be sure you are using the full variety of variables.

Twitter chatter: Holiday Bonus: More Great Features

Massimo Paolini on January 2, 2010

Holiday Bonus: More Great Features
Google gifts for the new year: extra features to help your insights.

Google Analytics Blog: Holiday Bonus: More Great Features

Google gifts for the new year: extra features to help your insights.

Twitter chatter: Seven Predictions for 2010 from eMarketer’s CEO

Massimo Paolini on January 1, 2010

Seven Predictions for 2010 from eMarketer’s CEO
Happy New Year! Check out the Nostradamus of websites here.

Twitter chatter: Top 10 Social Media Tracking and Analytics Tools

Massimo Paolini on December 28, 2009

Top 10 Social Media Tracking and Analytics Tools
Proactive trackers help you respond to your audience

Twitter chatter: Get More From Google Analytics

Massimo Paolini on December 27, 2009

Get More From Google Analytics
Podcast of the Day: Paul and Marcus are joined by Matt Curry who shares some advanced Google Analytics techniques

Twitter chatter: Does Google Analytics count my visits too?

Massimo Paolini on December 26, 2009

Does Google Analytics count my visits too?
Quick and easy instructions on how to ignore yourself

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