Twitter chatter: Google Analytics for Facebook Fan Pages
Google Analytics for Facebook Fan Pages
Don’t let Facebook gloss over some of the best fan insights: take control back!
Twitter chatter: Using Delicious to Understand Your Users
Using Delicious to Understand Your Users
You call yourself a marketer? Not until you tap into Delicious and see your insights double.
Twitter chatter: The top ten ReTweet measurement tools
The top ten ReTweet measurement tools
Now, if you WANT to make it brain surgery, don’t let followers or other fake numbers fool you: bigger Twitter campaigns need the power tools.
Twitter chatter: Three KPIs for Measuring Twitter
Three KPIs for Measuring Twitter
It’s not brain surgery–the three simplest ways to measure your Twitter campaign
Twitter chatter: How we increased the conversion rate of Voices.com by over 400%
How we increased the conversion rate of Voices.com by over 400%
Deeper analytics or “dumpster-diving for details?” You decide.
Twitter chatter: Conversion rate optimization best practices are dead – long live the best practices!
Conversion rate optimization best practices are dead – long live the best practices!
Some things don’t have to be complicated–good suggestions here to make simple changes for powerful results
Twitter chatter: How Unique Is A Unique Visitor?
How Unique Is A Unique Visitor?
Are your analytics taking different browsers and devices into account?
Twitter chatter: Lean Usability
Lean Usability
Easy-to-access slide presentation that reinforces the point that not everyone uses the web like you do
Twitter chatter: What to test
What to test
Remember when you didn’t have time to read the whole book and used Cliff’s Notes instead? This article does the same thing.
Twitter chatter: Cookies, Supercookies and Ubercookies: Stealing the Identity of Web Visitors
Cookies, Supercookies and Ubercookies: Stealing the Identity of Web Visitors
A web analytics dream: keeping visitors from being anonymous. If you’re not a web analyst, don’t read this–you’ll cry at how much your life is an open book.