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Web Intelligence

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Month: September 2009

Twitter chatter: A Website SWOT Analysis

Massimo Paolini on September 20, 2009

A Website SWOT Analysis
Applying a strengths-weaknesses-opportunities-threats critique to your website to gain new insights and clarity.

Twitter chatter: Effective Marketing on LinkedIn

Massimo Paolini on September 19, 2009

Effective Marketing on LinkedIn
Extremely comprehensive look at how LinkedIn does more than just facilitate links.

Twitter chatter: Perfecting Keyword Targeting & On-Page Optimization

Massimo Paolini on September 18, 2009

Perfecting Keyword Targeting & On-Page Optimization
Warning: besides improving your SEO, reading this may very well make you suddenly crave chocolate donuts

Twitter chatter: The Evangelist Interviewed by Analytics 2.0

Massimo Paolini on September 17, 2009

The Evangelist Interviewed by Analytics 2.0
Avinash Kaushik interview, Google Analytics Evangelist, and analytics rock star.

Twitter chatter: Multiple Domains in Google Analytics

Massimo Paolini on September 16, 2009

Multiple Domains in Google Analytics
We all know that if one is good, a dozen is better. Here’s how to modify your coding to cover several domains

Twitter chatter: One Metric to Measure Them All

Massimo Paolini on September 15, 2009

One Metric to Measure Them All
In the words of Satnam Singh, “It’s the measurement, stupid.” Understand what you really want to compare and know before you launch into a wild goose chase.

Twitter chatter: A Rankings Filter in Analytics – the video

Massimo Paolini on September 14, 2009

A Rankings Filter in Analytics: the video
Another terrific “tweak” to your GA account with easy-to-follow instructions and video

Twitter chatter: 6 Tools Every Google Analylitics User Should Have

Massimo Paolini on September 13, 2009

6 Tools Every Google Analylitics User Should Have
(Which, by the way has turned into 7 as of this posting)
Terrific time-saving tools for you to install—or at least understand

Twitter chatter: Developing a Social Media Strategy 101

Massimo Paolini on September 12, 2009

Developing a Social Media Strategy 101, Part 1
A great primer on adding social media to your company’s marketing mix

Twitter chatter: The Economics of Quality Score

Massimo Paolini on September 11, 2009

The Economics of Quality Score
Don’t throw good money away. Understand a true quality score in the paid search field.

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