Website Optimizer

Twitter Chatter: Tools To Improve Your Online Marketing Campaign

June 14, 2011
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Tools To Improve Your Online Marketing Campaign
Find out what tools web developer, Joost de Valk uses everyday in his web campaigns and site analyses.

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Twitter Chatter: Google Analytics Master Class Singapore: Better Landing Pages with Google Website Optimiser

June 7, 2011
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Google Analytics Master Class Singapore: Better Landing Pages with Google Website Optimiser
Jon Stona, Regional Product Marketing Manager, Google Asia Pacific
Test different landing page designs with Google Website Optimiser and get more visitors converting on your site.
Watch the video:

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Twitter Chatter: Salesforce.com Email Template Test

April 11, 2011
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Salesforce.com Email Template Test
It looks like it’s not just me who is drawn to big red buttons. This email template test reinforces the idea that buttons outperform text links.

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Twitter Chatter: Get on Page One of Google Search Results

February 10, 2011
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Get on Page One of Google Search Results
Make your presence known.  Eight ways to land on page one of the Google search results.  Why just have one link on page one when you could have eight?

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Twitter Chatter: Website Optimizer Tricks

September 18, 2010
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Website Optimizer Tricks: Multiple Goals
Getting your analytics to multi-task. Working on teaching mine to make a cup of coffee next.

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Twitter chatter: How We Used Data to Win the Election

December 18, 2009
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How We Used Data to Win the Election
50 minutes with Dan Siroker, Director of Analytics for the Obama Presidential campaign

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Twitter chatter: Introducing the Techie Guide to Google Website Optimizer

November 2, 2009
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Introducing the Techie Guide to Google Website Optimizer
Maybe one of the geekiest books around, this is a must-have for programmers who want to work with Website Optimizer.

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Twitter chatter: Tracking Outbound Links — The Right Way

October 9, 2009

Tracking Outbound Links — The Right Way
Written by the Technical Lead Engineer for Google’s Website Optimizer, this solution takes the guesswork out of your . . . um, guessing.

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