Twitter Chatter: How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey

How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey
Have you been doing it all wrong?  Internet marketing expert, Melissa Mackey explains how PPC advertising is an important first step to finding the high converting keywords.  A step that must come before any SEO efforts on your website.

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Twitter Chatter: 25-point Website Usability Checklist

25-point Website Usability Checklist
Failing to remember all tasks and worrying wonderful ideas might get lost? Here’s the easy way to keep track and remember.  You’d be able to understand, see and know exactly what to do so you never miss anything.

The list is split into 4 roughly equal sections, (I) Accessibility, (II) Identity, (III) Navigation, and (IV) Content. Dr. Pete describes and rationalizes all of the sections and line items in the list, but you can also download the checklist as a simple, 1-page PDF. He tries to keep it simple with 3 basic ratings: (1) Green Check = Good/Pass, (2) Red Check = Needs work, but no disaster, (3) Red X = Bad/Fail. Not all points are necessarily applicable to all sites.