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Web Analytics

Twitter chatter: Cookies, Supercookies and Ubercookies: Stealing the Identity of Web Visitors

March 13, 2010
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Cookies, Supercookies and Ubercookies: Stealing the Identity of Web Visitors
A web analytics dream: keeping visitors from being anonymous. If you’re not a web analyst, don’t read this–you’ll cry at how much your life is an open book.

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Twitter chatter: The Murky Business of Measuring Web Traffic

March 12, 2010
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The Murky Business of Measuring Web Traffic
Who wins bragging rights to be #2 behind Google: Facebook or Yahoo?

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Twitter chatter: How to Find/Keep a Job in Web Analytics

March 11, 2010

Episode 10: How to Find/Keep a Job in Web Analytics
Nice podcast with Corry Prohens, President of IQ Workforce, who discusses how to find and keep a job in Web Analytics.

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Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns

March 9, 2010
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3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
Put your top performing key words to the test. Kind of like the Olympics of PPC analysis

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Twitter chatter: Three ways to measure social media

March 6, 2010
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Three ways to measure social media
Pros and cons weighed out for various measurement approaches with one big suggestion at the end.

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Twitter chatter: Custom Variables in Google Analytics

March 3, 2010
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Custom Variables in Google Analytics
For the advanced GA user: customize your variables.

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Twitter chatter: Episode 8: Social Media Metrics With Jim Sterne

March 2, 2010

Episode 8: Social Media Metrics With Jim Sterne
Sternism of the Day: “You have to make it what you want it to be.” Listen to the whole webcast for more insights.

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Twitter chatter: Home Page Best Practices for Local Businesses

March 1, 2010

Home Page Best Practices for Local Businesses
Your home page (landing page) sets the tone. Make sure it’s a good one!

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Twitter chatter: The 8 ways to lower your Bounce Rate

February 25, 2010
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The 8 ways to lower your Bounce Rate
Refresher course for those of you who are experiencing high bounce rates. Use this checklist

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Twitter chatter: Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics

February 24, 2010

Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics
Don’t play eenie meenie miney moe when selecting your analytics tool

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