Web Analytics

Twitter Chatter: Tools To Improve Your Online Marketing Campaign

June 14, 2011

Tools To Improve Your Online Marketing Campaign
Find out what tools web developer, Joost de Valk uses everyday in his web campaigns and site analyses.

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Twitter Chatter: Is it wrong to follow your gut feelings?

March 18, 2011

Is it wrong to follow your gut feelings?
When in doubt, guess. Sometimes your own experience and hunch can be just as valuable as the data in making decisions in web analytics.

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If You Analyze it, They Will Come

March 14, 2011

Opening day of eMetrics in San Francisco and it’s the largest crowd ever. MPThree gets to spend all three days talking to attendees and finding out what brought them here or what keeps bringing them back.
Today, before the opening keynote address by Jim Stern, we met Rie from Denmark. She’s a first-time attendee and excited [...]

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Web Analytics Education: Landing Page Optimization and SEO

December 21, 2010

Landing Page Optimization is our topic today and because I always say that every page on your site should be a Landing Page, this applies to you. Oh, and your “static” home page is a poor landing page for anything other than your company name.
The Google Analytics series thus far has covered the basics on [...]

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Web Analytics Education: Initial Account Configuration

November 9, 2010

Over 90% of the accounts I work on are not configured properly. By following the information in this video your account will be better configured than 90% of all Google Analytics Accounts.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting [...]

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Twitter Chatter: An Interview with Josh Manion, the Founder and CEO of Ensighten

November 8, 2010

An Interview with Josh Manion, the Founder and CEO of Ensighten
An interview with Josh Manion, founder and CEO of Ensighten–a new company that is bringing a lot of attention to the tag management space. In 2002, he started Stratigent and built the firm into one of the top web analytics consulting companies in the country.
Today, [...]

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Web Analytics Education: Customizing Async – Part 3

November 4, 2010

Our next video gives completes the details about Asynchronous code customizing for various domains. Capturing subdomains and shopping, customizing the cookies
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. [...]

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Web Analytics Education: Customizing Async – Part 2

November 2, 2010

Our next video gives more details about Asynchronous code customizing for various domains. How to know if you’re changes are successful, add code to your forms for cross domain tracking, and the wizard in Google Analytics.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and [...]

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Web Analytics Education: Customizing Async

October 28, 2010

This video would show you how to customize the Async tracking code for various domain scenarios. While most websites will just use the code as it is provided from the Profile Settings section of your account, this video will show you how to track across domains you own.
The Google Analytics series thus far has covered the basics on [...]

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Twitter Chatter: Web Analytics Code of Ethics

October 27, 2010

The following is from Peter Rothman (@dangrsmind), one of my regular contributors. It contains a controversial and interesting perspective for the web analytics community. We invite your comments on the matter.
In a recent blog posting at the WAA Thought Leaders blog, Eric Peterson of Web Analytics Demystified proposed a ten-point code of ethics for the [...]

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