Web Analytics Education: Measuring Success of Site Search

Next in our practical section we cover Site Search. We show you how to configure search in the “Initial Account Configuration” video, then in this video we show you how to understand your site search results.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: Measuring Success of Site Search”

Twitter Chatter: An Interview with Josh Manion, the Founder and CEO of Ensighten

An Interview with Josh Manion, the Founder and CEO of Ensighten

An interview with Josh Manion, founder and CEO of Ensighten–a new company that is bringing a lot of attention to the tag management space.  In 2002, he started Stratigent and built the firm into one of the top web analytics consulting companies in the country.

Today, he is considered as one of the men to give Web Analytics a push into the market.  Hear it straight from the one who built not just mere stories, but a lifetime achievement–one that has permanently affected how we see Web Analytics today.

Web Analytics Education: Date Range Selection

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

We opened the series with a short intro to Dimensions and Metrics, today we are showing you how to change the date, select days, weeks, or entire months. How to create a comparison between two ranges and the often unseen graphical date selector. Continue reading “Web Analytics Education: Date Range Selection”

Web Analytics Education: Dimensions and Metrics

Web Intelligence is all about using web analytics to measure your presence on the web.

We are creating a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics.

The series will be presented in small bite sized episodes, available in a presentation and video format, that you should be able to enjoy without needing any anti-acid medication.

Today’s episode is about Dimensions and Metrics. We aren’t talking about the metric system or about the third dimension. In this one minute presentation (5 slides total) we are defining those for you. Continue reading “Web Analytics Education: Dimensions and Metrics”