Strategy

Twitter Chatter: Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003

February 19, 2011

Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003
Is your PPC strategy stuck in a time warp? Ten signs that your paid search may be stuck in 2003 is a must read for anyone involved in PPC.

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Website Audit – The “Dreaded” IRS of the Internet

June 2, 2010

“Website audit” – It sounds like something you wouldn’t want to happen to you, much like the IRS. However, a website audit–unlike the IRS knocking on your door–is definitely a good thing. Not only will it help you define a direction, but it can also help you discover any problems the current site is having.
When and why [...]

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Twitter chatter: Industry Intelligence

April 4, 2010

Industry Intelligence
A very thoughtful article that dares to ask, “Is privacy overrated?”

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Twitter chatter:Easy statistics for AdWords A/B testing, and hamsters

January 27, 2010

Easy statistics for AdWords A/B testing, and hamsters
Terrific primer on A/B testing. And it includes a cute hamster video as well!

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Twitter chatter: You Are Hired! 5 SEM Tactics

October 31, 2009

You Are Hired! 5 SEM Tactics
Dedicated to all of my friends working hard on a job search and includes more buzz words and initials than you can process in one sitting.

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