Strategy

Website Audit – The “Dreaded” IRS of the Internet

June 2, 2010

“Website audit” – It sounds like something you wouldn’t want to happen to you, much like the IRS. However, a website audit–unlike the IRS knocking on your door–is definitely a good thing. Not only will it help you define a direction, but it can also help you discover any problems the current site is having. When and [...]

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Twitter chatter: Industry Intelligence

April 4, 2010

Industry Intelligence A very thoughtful article that dares to ask, “Is privacy overrated?”

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Twitter chatter:Easy statistics for AdWords A/B testing, and hamsters

January 27, 2010
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Easy statistics for AdWords A/B testing, and hamsters Terrific primer on A/B testing. And it includes a cute hamster video as well!

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Twitter chatter: Measuring Social Media ROI – Why it fails

December 21, 2009
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Measuring Social Media ROI: Why it fails The harsh reality of KPIs and how to say no to the fiction

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Twitter chatter: You Are Hired! 5 SEM Tactics

October 31, 2009

You Are Hired! 5 SEM Tactics Dedicated to all of my friends working hard on a job search and includes more buzz words and initials than you can process in one sitting.

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Twitter chatter: Developing a Social Media Strategy 101

September 12, 2009

Developing a Social Media Strategy 101, Part 1 A great primer on adding social media to your company’s marketing mix

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