Web Analytics Education: Optimizing Site Search

Now that you’ve learned how to read the data from site search, let’s use that information to optimize the site.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Measuring Success of Site Search

Next in our practical section we cover Site Search. We show you how to configure search in the “Initial Account Configuration” video, then in this video we show you how to understand your site search results.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: Measuring Success of Site Search”