Web Intelligence
How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey
Have you been doing it all wrong? Internet marketing expert, Melissa Mackey explains how PPC advertising is an important first step to finding the high converting keywords. A step that must come before any SEO efforts on your website.
How to Find Quality Links via Guest Posts
Reputation Builder or Reputation Destroyer–which is your case?
Landing Page Optimization is our topic today and because I always say that every page on your site should be a Landing Page, this applies to you. Oh, and your “static” home page is a poor landing page for anything other than your company name.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.
Continue reading “Web Analytics Education: Landing Page Optimization and SEO”
Now that you’ve learned how to read the data from site search, let’s use that information to optimize the site.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.
Continue reading “Web Analytics Education: Optimizing Site Search”
The 4 Worst Questions to Ask a Search Engine Optimization Firm
Ooops! Did you just ask the wrong question?
SEO and The Case of the Sticky Site: How’d They Do That?
“Traffic is the Holly Grail of truth” and content will drive traffic, funny how that works.
Reverse SEO and Online Reputation Management
“Any press is good press” Right? Gabriella tells us how to push content away from the first page.
5 Tips to Figuring SEO Into Your Business Management Time
The key step to keep those readers coming.
