November 29, 2010
How Google Cost Me $4 Million
How can being banished from Google, the source of 80% of your traffic, be the best thing that happened to you? SEO is powerful and dangerous. Tread lightly.
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November 19, 2010
Paid Search Is About Answering Questions : 21 Secret Truths of High-Resolution PPC
Every time you go on the net you just have to get an answer to that nagging question! As an advertiser it helps to have this simple prime directive : target the questions you want to answer, and then answer them directly.
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