PPC

Twitter Chatter: Bid Lipstick on a Keyword Pig

April 30, 2011

Secret Truth Series #15: Bid Lipstick on a Keyword Pig
Are you keywords “bid-ready?” Stop bidding on keywords that don’t deserve to be bid on. The twenty percent solution will get your keywords bid-ready for the best results.

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Twitter Chatter: The Average Lie

March 28, 2011

The Average Lie
Numbers have a way of making us believe the data they represent must be true. After all, they say that the numbers don’t lie. When it comes to PPC data, that may not be true.

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Twitter Chatter: How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey

February 23, 2011

How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey
Have you been doing it all wrong? Internet marketing expert, Melissa Mackey explains how PPC advertising is an important first step to finding the high converting keywords. A step that must come before any SEO efforts on your website.

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Twitter Chatter: Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003

February 19, 2011

Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003
Is your PPC strategy stuck in a time warp? Ten signs that your paid search may be stuck in 2003 is a must read for anyone involved in PPC.

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Twitter Chatter: Is The Hype Over Google AdWords Quality Score Justified?

February 6, 2011

Is The Hype Over Google AdWords Quality Score Justified?
Are you a 7 or a 10? Does it matter? Is your Google quality score affecting your ROI?

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Twitter Chatter: Paid Search Is About Answering Questions

November 19, 2010

Paid Search Is About Answering Questions : 21 Secret Truths of High-Resolution PPC
Every time you go on the net you just have to get an answer to that nagging question! As an advertiser it helps to have this simple prime directive : target the questions you want to answer, and then answer them directly.

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