Secret Truth Series #15: Bid Lipstick on a Keyword Pig
Are you keywords “bid-ready?” Stop bidding on keywords that don’t deserve to be bid on. The twenty percent solution will get your keywords bid-ready for the best results.
The Average Lie
Numbers have a way of making us believe the data they represent must be true. After all, they say that the numbers don’t lie. When it comes to PPC data, that may not be true.
How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey
Have you been doing it all wrong? Internet marketing expert, Melissa Mackey explains how PPC advertising is an important first step to finding the high converting keywords. A step that must come before any SEO efforts on your website.
Continue reading “Twitter Chatter: How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey”
Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003
Is your PPC strategy stuck in a time warp? Ten signs that your paid search may be stuck in 2003 is a must read for anyone involved in PPC.
Is The Hype Over Google AdWords Quality Score Justified?
Are you a 7 or a 10? Does it matter? Is your Google quality score affecting your ROI?
Paid Search Is About Answering Questions : 21 Secret Truths of High-Resolution PPC
Every time you go on the net you just have to get an answer to that nagging question! As an advertiser it helps to have this simple prime directive : target the questions you want to answer, and then answer them directly.
Chapter 4: Why Google has Quality Score (pt1)
Find out why “relevance” is as vague as “airport security”
The Economics of Quality Score
What’s YOUR number?
PPC Analytics Scorecard Revealed by ymarketing at SMX West 2010
Pull out your little golf pencil and check out the PPC scores from ymarketing.