Six projects to do before you do a webside redesign: Learn what the user can’t do
Ohhhh! You mean we shouldn’t just RANDOMLY re-design our website? (Hint: look at what your users have been TRYING to do)
I just finished working on a web analytics project through the Analysis Exchange. It was a great experience and so I wanted to take this time to encourage other web analysts to consider donating the time and expertise as well.
First, after signing up with the exchange, I was matched with the Myelin Repair Foundation–the world’s largest research organization looking for the next generation of MS treatments. Coincidentally, I have two people in my life who both suffer from MS and was thrilled to be able to work with a group that is working so hard to help people like Sylvie and Derek. The foundation has a full-time employee working on the site’s web analytics, but they needed some extra guidance on working with the conversions. After initial consultations, we decided to focus on good alternatives to their existing system in order to track conversion to it’s conclusion. Continue reading “When a Mentor Becomes the Mentee”
Don’t redesign your nonprofit website! Six projects to do before you do a website redesign
The “other” side of the redesign debate. In a word: don’t!