Twitter Chatter: Trends in Landing Page Design for Search Marketers
The trend in landing page design is shifting from “less is more” to a more in-depth approach. Which trends do you apply to your own site?
Landing Page Optimization is our topic today and because I always say that every page on your site should be a Landing Page, this applies to you. Oh, and your “static” home page is a poor landing page for anything other than your company name.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.
Read More about Web Analytics Education: Landing Page Optimization and SEO
What to Test on Non-Landing Pages with Lance Loveday (4:24) video
Making big changes out of little things–Your Turn!
Read More about Twitter Chatter: What to Test on Non-Landing Pages
Home Page Best Practices for Local Businesses
Your home page (landing page) sets the tone. Make sure it’s a good one!