KPI

Web Intelligence Details: Your Key Performance Indicator (KPI)

June 15, 2010

If you’re new to web intelligence and struggling to gather data, how do you know if your efforts are really paying off? Well, there are these wonderful things called “benchmarks” and KPI, and this is where they come into play.
What is a KPI?
Not to be confused with SEO’s KEI (Keyword Effective Index), KPI stands for [...]

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Twitter chatter: Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test

March 31, 2010
Thumbnail image for Twitter chatter: Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test

Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test
Move over, A-B testing! The “So What” test is the new way to go!

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