Twitter Chatter: The Secret Truth Series #2 – Why Keywords Are Over-Rated

The Secret Truth Series #2 – Why Keywords Are Over-Rated

You heard about PPC or pay per click, right?  And most probably, you’ve also heard about keywords.

The simple understanding we had just a year ago about keywords and SEM isn’t enough anymore. To truly understand their role and how to use it, read the article,

Web Analytics & Search: What’s Happening to My Traffic?

You’ve spent $10,000 on your new web site design. 25 hours creating all the cool social media links for people to find you. Maybe you even bought 10,000 pay-per-clicks. But if you can’t figure out what’s happening to your traffic, all that earlier time and money is wasted. So what now?

First, it’s important to remember that the number that really matters is your bottom line. Then, turn to web analytics and look for the answers.
Continue reading “Web Analytics & Search: What’s Happening to My Traffic?”