How to Evaluate Conflicting SEO Advice
Are you drowning in SEO advice? Did you know that 90% of this advice is from someone just trying to impress you with their knowledge? Chances are you just need to concentrate on the basics and block out the rest.
Secret Truth Series #14: Ego Bidding & Keyword Rehab
Are you too emotionally involved with your keywords? Learn these 3 steps to put more logic into creating a more profitable campaign.
How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey
Have you been doing it all wrong? Internet marketing expert, Melissa Mackey explains how PPC advertising is an important first step to finding the high converting keywords. A step that must come before any SEO efforts on your website.
Continue reading “Twitter Chatter: How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey”
Don’t Overuse Broad Match
The three rules of using broad match. Take the control back over the search engines by knowing how to correctly use broad match keywords. Think of it as keeping the good and weeding out the bad and the ugly.
What’s Your Ad Rank?
Are you trying to fill a bucket with a hole in it? You may be if you believe that you can increase your ad position by just increasing your bids. The truth is, ad position is determined by both bid and quality score.
Now that you’ve learned how to read the data from site search, let’s use that information to optimize the site.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.
Continue reading “Web Analytics Education: Optimizing Site Search”
The Secret Truth Series #2 – Why Keywords Are Over-Rated
You heard about PPC or pay per click, right? And most probably, you’ve also heard about keywords.
The simple understanding we had just a year ago about keywords and SEM isn’t enough anymore. To truly understand their role and how to use it, read the article,
Turning Search Engine Keywords into Action
Know the first few steps to understanding your readers attention