Web Analytics Education: Setting Up Event Tracking – Part 2

Part two on event tracking with this entry. This video completed the definition of event tracking, shows you the parameter syntax and some examples. Tracking events is another customizable feature that if implemented well can create powerful insights.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Setting Up Event Tracking – Part 1

We start a short series on event tracking with this entry. This video defines event tracking, shows you the standard format of the tag, and the limits on event tracking. Tracking events is another customizable feature that if implemented well can create powerful insights.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: Setting Up Event Tracking – Part 1”

Web Analytics Education: Event Tracking

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics

We started our advanced section on Accounts with _trackPageview in Async, next we talk about Event Tracking. We explore the difference between a virtual page view and an event.
Continue reading “Web Analytics Education: Event Tracking”