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Tag: ethics

Twitter Chatter: Using a smear campaign to promote a competing product

Using a smear campaign to promote a competing product
Is a smear campaign a business method you would promote?  Along with the legal ramifications, the moral aspects should steer quality marketers away from this questionable method of business promotion.
Author Massimo PaoliniPosted on May 23, 2011Categories Chatter, eMarketingTags campaign, ethics, marketing

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