eCommerce

Twitter Chatter: Free People Banner Copy Test

March 23, 2011

First take the test. Which phrase got a 49% lift in purchases and 256% more first time customers?

Web Analytics Education: Using a Third-Party Payment Gateway

October 7, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics
In our eCommerce tracking section we had Tracking eCommerce, and eCommerce Transactions. Next is how to integrate a third party cart or payment system with your Google Analytics reporting.

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Web Analytics Education: Capturing Secure eCommerce Transactions

October 5, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics
Last week we covered _trackPageview in Async, Event Tracking, and Tracking eCommerce explained how eCommerce tracking works. Now the details and the code for eCommerce tracking.

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Web Analytics Education: Tracking eCommerce Transactions

September 30, 2010

We created a series to teach you about the best free tool (and in my opinion the best tool, period) for web analytics: Google Analytics
We talked about _trackPageview in Async, and Event Tracking. Today we explain how eCommerce tracking works.

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Twitter chatter: Who Runs Analytics? Top 500 Retail Websites Report

May 10, 2010

Who Runs Analytics? Top 500 Retail Websites Report
This is the analytics version of peer pressure: everyone else is doing it!

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Twitter chatter: Selling Something On Your Site The Smart Way

May 4, 2010

Selling Something On Your Site The Smart Way…
a.k.a. “Don’t put the shopping cart before the horse”

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Twitter chatter: How to Build a Storefront with Google Merchant Center and Google Checkout

April 12, 2010

How to Build a Storefront with Google Merchant Center and Google Checkout
Cheap and FREE resources for your small business storefront!

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Twitter chatter: 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns

March 9, 2010

3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
Put your top performing key words to the test. Kind of like the Olympics of PPC analysis

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Twitter chatter: 10 Proven Methods to Decrease Your Shopping Cart Abandonment Rate

November 21, 2009

10 Proven Methods to Decrease Your Shopping Cart Abandonment Rate
Ten more tips for keeping your shopping cart full and heading to check out.

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I heard someone talking about a “sales funnel” in GA. What is it and how does that work on my website? –Margaret W.

October 10, 2009

Just as your kitchen funnel is designed to take some food item or liquid from a large container and guide it neatly into a smaller opening, a sales funnel in Google Analytics is a visual method of watching your potential customers (visitors) move along your goal path. It’s very helpful in seeing where people “pop [...]

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