When a Mentor Becomes the Mentee

Massimo Paolini on June 22, 2010

I just finished working on a web analytics project through the Analysis Exchange. It was a great experience and so I wanted to take this time to encourage other web analysts to consider donating the time and expertise as well.
First, after signing up with the exchange, I was matched with the Myelin Repair Foundation–the world’s largest research organization looking for the next generation of MS treatments. Coincidentally, I have two people in my life who both suffer from MS and was thrilled to be able to work with a group that is working so hard to help people like Sylvie and Derek. The foundation has a full-time employee working on the site’s web analytics, but they needed some extra guidance on working with the conversions. After initial consultations, we decided to focus on good alternatives to their existing system in order to track conversion to it’s conclusion. Read More about When a Mentor Becomes the Mentee

Web Intelligence Details: Your Key Performance Indicator (KPI)

Massimo Paolini on June 15, 2010

If you’re new to web intelligence and struggling to gather data, how do you know if your efforts are really paying off? Well, there are these wonderful things called “benchmarks” and KPI, and this is where they come into play.

What is a KPI?

Not to be confused with SEO’s KEI (Keyword Effective Index), KPI stands for Key Performance Indicator. As Avinash Kaushik would say, KPIs are measures that help you understand how you are performing against your objectives. They can help you define and evaluate whether you’re making adequate, successful progress towards your long-term goals.

    KPI's as explained by Avinash KaushikA good KPI used to measure performance should meet the following criteria:

  1. Uncomplex
  2. Relevant
  3. Timely
  4. Instantly useful

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Web Analytics & Search: What’s Happening to My Traffic?

Massimo Paolini on June 8, 2010

You’ve spent $10,000 on your new web site design. 25 hours creating all the cool social media links for people to find you. Maybe you even bought 10,000 pay-per-clicks. But if you can’t figure out what’s happening to your traffic, all that earlier time and money is wasted. So what now?

First, it’s important to remember that the number that really matters is your bottom line. Then, turn to web analytics and look for the answers.
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