Conversion

Twitter Chatter: Custom Variables & Increasing Your Website’s Conversion Rate

June 26, 2010

Custom Variables, Part II: The Code | Increasing Your Website’s Conversion Rate For the coding geek in all of us …

When a Mentor Becomes the Mentee

June 22, 2010

I just finished working on a web analytics project through the Analysis Exchange. It was a great experience and so I wanted to take this time to encourage other web analysts to consider donating the time and expertise as well. First, after signing up with the exchange, I was matched with the Myelin Repair Foundation–the world’s largest [...]

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Web Intelligence Details: Your Key Performance Indicator (KPI)

June 15, 2010

If you’re new to web intelligence and struggling to gather data, how do you know if your efforts are really paying off? Well, there are these wonderful things called “benchmarks” and KPI, and this is where they come into play. What is a KPI? Not to be confused with SEO’s KEI (Keyword Effective Index), KPI [...]

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Web Analytics & Search: What’s Happening to My Traffic?

June 8, 2010

You’ve spent $10,000 on your new web site design. 25 hours creating all the cool social media links for people to find you. Maybe you even bought 10,000 pay-per-clicks. But if you can’t figure out what’s happening to your traffic, all that earlier time and money is wasted. So what now? First, it’s important to [...]

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Twitter chatter: Your Overloaded Homepage Hurts Conversions

May 27, 2010

Your Overloaded Homepage Hurts Conversions Make sure your homepage isn’t a glutton. If so, here are the best diet tips.

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Twitter chatter: “Mad Libs” Style Form Increases Conversion 25-40%

May 9, 2010

“Mad Libs” Style Form Increases Conversion 25-40% Who said you can’t have fun when creating forms?!

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Big Universe Testimonial

April 11, 2010

After meeting Massimo at a seminar, I really liked his approach and what he was saying about Google Analytics. We definitely had a need for his expertise; for a small business it’s vital to understand how to convert visitors into buyers. Massimo knows what he’s doing; he helped us look at our data and implement [...]

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