Conversion

Twitter Chatter: A User Experience Toolkit to Get Higher Conversions

February 22, 2011

A User Experience Toolkit to Get Higher Conversions
Improving your site’s user experience can mean a much better ROI. If you can’t afford to hire an expensive consultant to get you these results, you will need to learn what it takes to do it yourself. These tools will allow you to start making improvements on your [...]

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Web Analytics Education: Creating Advanced Segments

December 2, 2010

Part three for segmentation gives you step by step instructions on how to create custom segments.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail [...]

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Web Analytics Education: Segmentation Using Advanced Segments

November 30, 2010

Our second installment for segmentation covers advanced segments. This feature allows you to use some predefined segments or create your own and then implement them on the fly to a report or the whole analytical session.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and [...]

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Web Analytics Education: Segmentation Using Profile Filters

November 25, 2010

Continuing our discussion on segmentation by showing you how to create a filter for segmenting your data.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in [...]

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Web Analytics Education: The Importance of Segmentation

November 23, 2010

Today we start talking about segmentation. Is segmentation important? Watch the video for the answer.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how [...]

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Web Analytics Education: Goal Conversions and Funnels – Part 3

November 18, 2010

More instructions on how to create goals and their associated funnels. The different goal types, with examples.
The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in [...]

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Web Analytics Education: Goal Conversions and Funnels – Part 2

November 16, 2010

Here are the detailed instructions on how to create goals and their associated funnels. Image driving your car without a destination. While it may be fun, there is very little purpose or productivity. In business using Web Analytics without goals is kind of driving blindfolded without a destination. Useless and dangerous.
The Google Analytics series thus [...]

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Web Analytics Education: Goal Conversions and Funnels – Part 1

November 11, 2010

This is the holly grail. This is what makes those stats sing. Setting goals puts everything in perspective. It allows the numbers to tell you how well your are doing, or how much your marketing plan sucks. You can use the information to make real business decisions that affect your bottom line or you can [...]

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