Twitter Chatter: A User Experience Toolkit to Get Higher Conversions

A User Experience Toolkit to Get Higher Conversions
Improving your site’s user experience can mean a much better ROI.  If you can’t afford to hire an expensive consultant to get you these results, you will need to learn what it takes to do it yourself.  These tools will allow you to start making improvements on your site with little to no investment.

Web Analytics Education: Creating Advanced Segments

Part three for segmentation gives you step by step instructions on how to create custom segments.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Segmentation Using Advanced Segments

Our second installment for segmentation covers advanced segments. This feature allows you to use some predefined segments or create your own and then implement them on the fly to a report or the whole analytical session.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: Segmentation Using Advanced Segments”

Web Analytics Education: Segmentation Using Profile Filters

Continuing our discussion on segmentation by showing you how to create a filter for segmenting your data.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: Segmentation Using Profile Filters”

Web Analytics Education: The Importance of Segmentation

Today we start talking about segmentation. Is segmentation important? Watch the video for the answer.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. Lately we covered goals and funnels, the meat and potatoes of Web Analytic. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: The Importance of Segmentation”

Web Analytics Education: Goal Conversions and Funnels – Part 3

More instructions on how to create goals and their associated funnels. The different goal types, with examples.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

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Web Analytics Education: Goal Conversions and Funnels – Part 2

Here are the detailed instructions on how to create goals and their associated funnels. Image driving your car without a destination. While it may be fun, there is very little purpose or productivity. In business using Web Analytics without goals is kind of driving blindfolded without a destination. Useless and dangerous.

The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how to setup an account, create profiles, add the Async code, and lately we explored eCommerce. See the full list below and at the bottom of every educational post.

Continue reading “Web Analytics Education: Goal Conversions and Funnels – Part 2”