Twitter Chatter: Roles vs. Personas vs. Cognitive Styles in Conversion Optimization

Roles vs. Personas vs. Cognitive Styles in Conversion Optimization

Tim Ash clears out the confusion around “Roles, Personas and Cognitive Styles” to help you better optimize your pages.

  • Roles are specific classes of visitors like retail customers, prospective members, etc.
  • Personas are detailed descriptions of people used to represent important classes of visitors. They can change depending on the situation.
  • These divide people into different temperaments.

Twitter Chatter: Intelligence Just Got Smarter!

Intelligence Just Got Smarter!

Wondering what’s going on behind the traffic? Here’s the answer to your question.

If you have linked your Google Analytics account with an AdWords account, Intelligence will now automatically surface important changes in your AdWords campaigns performance right in Google Analytics. So, in addition to the alerts you are used to getting, such as time on site and revenue, you’ll now receive alerts about your AdWords campaigns and the traffic they are bringing to your website.

Twitter Chatter: 4 Powerful Web Content Ideas that Don’t Depend on Text Alone

4 Powerful Web Content Ideas that Don’t Depend on Text Alone

Are you getting enough attention for your pages?

What people see, not just read, on your pages is essential to them coming back.

Although content is very important on every page–as it is what people read or take in almost all of the time–some images, videos, or audios will enhance your page.  Not only do these extras show people that you have other things to offer but they also keeps visitors’ interests high.