Chatter

Twitter Chatter: Timeless Persuasion Principles for Uncertain Times

February 5, 2011

Timeless Persuasion Principles for Uncertain Times
The six principles of persuasion that can make anything difficult to resist

Reciprocation
Scarcity
Authority
Consistency
Consensus
Liking

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Twitter Chatter: How to Get More Blog Comments Quickly

February 3, 2011
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How to Get More Blog Comments Quickly
Are your blog posts feeling lonely?  Get them talking by learning what it takes to get more blog comments from your readers.

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Twitter Chatter: Let Google Analytics tell you when your visitors are having a bad experience

December 5, 2010
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Let Google Analytics tell you when your visitors are having a bad experience
Why error messages are a shortcut to improving customer experience, why use virtual page views to track errors, and how to choose a pageview structure to get the best from the content drilldown report, are the topics covered here.

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Twitter Chatter: 15 Ways to increase your opt-in subscribers

December 4, 2010
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15 Ways to increase your opt-in subscribers
This blog provides you 15 easy ways to increase your opt-in subscribers.  Just a single push of a button, and viola(!) you’ve got optimization at its best!

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Twitter Chatter: 7 reasons for malfunctioning plugins (and their fixes) – Yoast

December 3, 2010
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7 reasons for malfunctioning plugins (and their fixes)
Yoast offers us 7 ways to fix malfunctioning plugins, a must read for anybody self-managing their WordPress sites.

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Twitter Chatter: The Secret Truth Series #2 – Why Keywords Are Over-Rated

December 1, 2010
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The Secret Truth Series #2 – Why Keywords Are Over-Rated

You heard about PPC or pay per click, right?  And most probably, you’ve also heard about keywords.
The simple understanding we had just a year ago about keywords and SEM isn’t enough anymore. To truly understand their role and how to use it, read the article,

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Twitter Chatter: How Google Cost Me $4 Million

November 29, 2010
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How Google Cost Me $4 Million
How can being banished from Google, the source of 80% of your traffic, be the best thing that happened to you? SEO is powerful and dangerous. Tread lightly.

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Twitter Chatter: URLs, Social Media and campaign tracking

November 27, 2010
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URLs, Social Media and campaign tracking
Understand campaign URLs and the related cannonical links. Yoast uses great examples to explain their uses and usefulness.

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Twitter Chatter: Roles vs. Personas vs. Cognitive Styles in Conversion Optimization

November 24, 2010
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Roles vs. Personas vs. Cognitive Styles in Conversion Optimization
Tim Ash clears out the confusion around “Roles, Personas and Cognitive Styles” to help you better optimize your pages.

Roles are specific classes of visitors like retail customers, prospective members, etc.
Personas are detailed descriptions of people used to represent important classes of visitors. They can change depending on [...]

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Twitter Chatter: Intelligence Just Got Smarter!

November 22, 2010
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Intelligence Just Got Smarter!
Wondering what’s going on behind the traffic? Here’s the answer to your question.
If you have linked your Google Analytics account with an AdWords account, Intelligence will now automatically surface important changes in your AdWords campaigns performance right in Google Analytics. So, in addition to the alerts you are used to getting, such [...]

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