Twitter Chatter: Let Google Analytics tell you when your visitors are having a bad experience

Let Google Analytics tell you when your visitors are having a bad experience

Why error messages are a shortcut to improving customer experience, why use virtual page views to track errors, and how to choose a pageview structure to get the best from the content drilldown report, are the topics covered here.

Twitter Chatter: The Secret Truth Series #2 – Why Keywords Are Over-Rated

The Secret Truth Series #2 – Why Keywords Are Over-Rated

You heard about PPC or pay per click, right?  And most probably, you’ve also heard about keywords.

The simple understanding we had just a year ago about keywords and SEM isn’t enough anymore. To truly understand their role and how to use it, read the article,