Twitter Chatter: Let Google Analytics tell you when your visitors are having a bad experience

Let Google Analytics tell you when your visitors are having a bad experience

Why error messages are a shortcut to improving customer experience, why use virtual page views to track errors, and how to choose a pageview structure to get the best from the content drilldown report, are the topics covered here.

Twitter Chatter: The Secret Truth Series #2 – Why Keywords Are Over-Rated

The Secret Truth Series #2 – Why Keywords Are Over-Rated

You heard about PPC or pay per click, right?  And most probably, you’ve also heard about keywords.

The simple understanding we had just a year ago about keywords and SEM isn’t enough anymore. To truly understand their role and how to use it, read the article,

Twitter Chatter: Roles vs. Personas vs. Cognitive Styles in Conversion Optimization

Roles vs. Personas vs. Cognitive Styles in Conversion Optimization

Tim Ash clears out the confusion around “Roles, Personas and Cognitive Styles” to help you better optimize your pages.

  • Roles are specific classes of visitors like retail customers, prospective members, etc.
  • Personas are detailed descriptions of people used to represent important classes of visitors. They can change depending on the situation.
  • These divide people into different temperaments.

Twitter Chatter: Intelligence Just Got Smarter!

Intelligence Just Got Smarter!

Wondering what’s going on behind the traffic? Here’s the answer to your question.

If you have linked your Google Analytics account with an AdWords account, Intelligence will now automatically surface important changes in your AdWords campaigns performance right in Google Analytics. So, in addition to the alerts you are used to getting, such as time on site and revenue, you’ll now receive alerts about your AdWords campaigns and the traffic they are bringing to your website.