November 24, 2010
Roles vs. Personas vs. Cognitive Styles in Conversion Optimization
Tim Ash clears out the confusion around “Roles, Personas and Cognitive Styles” to help you better optimize your pages.
Roles are specific classes of visitors like retail customers, prospective members, etc.
Personas are detailed descriptions of people used to represent important classes of visitors. They can change depending on [...]
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November 22, 2010
Intelligence Just Got Smarter!
Wondering what’s going on behind the traffic? Here’s the answer to your question.
If you have linked your Google Analytics account with an AdWords account, Intelligence will now automatically surface important changes in your AdWords campaigns performance right in Google Analytics. So, in addition to the alerts you are used to getting, such [...]
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Twitter Chatter: How to Get More Blog Comments Quickly
February 3, 2011How to Get More Blog Comments Quickly
Are your blog posts feeling lonely? Get them talking by learning what it takes to get more blog comments from your readers.