Twitter Chatter: Roles vs. Personas vs. Cognitive Styles in Conversion Optimization

Roles vs. Personas vs. Cognitive Styles in Conversion Optimization

Tim Ash clears out the confusion around “Roles, Personas and Cognitive Styles” to help you better optimize your pages.

  • Roles are specific classes of visitors like retail customers, prospective members, etc.
  • Personas are detailed descriptions of people used to represent important classes of visitors. They can change depending on the situation.
  • These divide people into different temperaments.

Twitter Chatter: Intelligence Just Got Smarter!

Intelligence Just Got Smarter!

Wondering what’s going on behind the traffic? Here’s the answer to your question.

If you have linked your Google Analytics account with an AdWords account, Intelligence will now automatically surface important changes in your AdWords campaigns performance right in Google Analytics. So, in addition to the alerts you are used to getting, such as time on site and revenue, you’ll now receive alerts about your AdWords campaigns and the traffic they are bringing to your website.