6 steps to write a well-structured press release
Simple, well-written, and should be used daily to promote yourself and your site.
Hidden Secrets of the Amazon Shopping Cart
AWESOME article (and I don’t use that word very often!) Here you can let Amazon’s testing team do the work while you gain the insights.
The Unfulfilled Promise of Online Analytics, Part 2
The continuation of yesterday’s post: “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
Seven Predictions for 2010 from eMarketer’s CEO
Happy New Year! Check out the Nostradamus of websites here.
Cart Abandonment: The Case for Christmas Cookies
Cookies: not just for the fat man in the red suit. How to get your customers back behind their carts
How LinkedIn Can Help Your Local Business
A new and fresh approach to using LinkedIn even when you’re NOT looking for employees (hint: you know there are over 45 million users there, right?)
How Twitter Can Help You Achieve Business Objectives
Great interview with Erik Bratt that includes some real-life examples such as Zappos and Dell using Twitter.
Web Analytics and Yellow Lobsters
“It seems like good Web analysts are like yellow lobsters: they’re very rare.”
Using Site Search to Read Your Customers’ Minds
Christine Churchill teaches you how to be a consumer mind reader.
Web Analytics Increasing In Importance
Unica NetInsight’s “soft-tagging” technology hits a home run with FOXSports.com. Okay, bad pun, but it works.