The Unfulfilled Promise of Online Analytics, Part 2
The continuation of yesterday’s post: “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
Who Owns Web Analytics? A Framework For Critical Thinking.
Avinash waxes philosophical and discusses the ownership issue.
Social Media Analytics: Twitter: Quantitative & Qualitative Metrics
Yes, throw the baby out with the bath water! Here’s how Twitter measurements are re-shaping the way we analyze social media
Cart Abandonment: The Case for Christmas Cookies
Cookies: not just for the fat man in the red suit. How to get your customers back behind their carts
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Released in October 2009, you have 480 pages from the Google Analytics Evangelist. Can I get an “Amen?”