A/B Testing

Twitter Chatter: Facebook Ad Copy Test

May 6, 2011

Facebook Ad Copy Test
You decide…which ad copy do you think boosted conversion rates by 2666%?

Twitter Chatter: Long vs. Short Email Subject Line Test

April 17, 2011

Long vs. Short Email Subject Line Test
The results might surprise you. Take a look and decide for yourself whether the long or short email subject line performed better.

Read the full article →

Twitter Chatter: Salesforce.com Email Template Test

April 11, 2011

Salesforce.com Email Template Test
It looks like it’s not just me who is drawn to big red buttons. This email template test reinforces the idea that buttons outperform text links.

Read the full article →

Twitter Chatter: Free People Banner Copy Test

March 23, 2011

First take the test. Which phrase got a 49% lift in purchases and 256% more first time customers?

Read the full article →

Twitter Chatter: Ecommerce Store Page Template Test

February 25, 2011

The test: Which Ecommerce Store Page Template Got 34% More Add-to-Cart Clicks? Left Nav Bar vs. Right Promo Column
The results: Ecommerce Store Page Template Test
Is your website template costing you sales? The results of this test may surprise you.

Read the full article →

Twitter Chatter: Creativity In The Age of Web Analytics

December 15, 2010

Creativity In The Age of Web Analytics
While Web Analytics and the understanding of what the customer is doing online have come a long way, marketing professionals still don’t seem to get it. Is test data that tells you what color pleases your visitors most a limitation or an opportunity?

Read the full article →

Twitter Chatter: A/B Split Testing vs. Multivariate Testing with Lance Loveday

November 12, 2010

A/B Split Testing vs. Multivariate Testing with Lance Loveday (5:16) video – by Dr. Ralph F. Wilson
The ultimate goal is the user, how do they think?

Read the full article →

Twitter Chatter: Website Optimizer Tricks

September 18, 2010

Website Optimizer Tricks: Multiple Goals
Getting your analytics to multi-task. Working on teaching mine to make a cup of coffee next.

Read the full article →

Twitter chatter: Always Split Test

May 1, 2010

Always Split Test
Reality or virtuality? They are really the same. Always test it.

Read the full article →

Twitter chatter: Conversion rate optimization best practices are dead – long live the best practices!

March 16, 2010

Conversion rate optimization best practices are dead – long live the best practices!
Some things don’t have to be complicated–good suggestions here to make simple changes for powerful results

Read the full article →

← Previous Entries