This blog provides you 15 easy ways to increase your opt-in subscribers. Just a single push of a button, and viola(!) you’ve got optimization at its best!
A/B Split Testing vs. Multivariate Testing with Lance Loveday (5:16) video – by Dr. Ralph F. Wilson
The ultimate goal is the user, how do they think?
Website Optimizer Tricks: Multiple Goals
Getting your analytics to multi-task. Working on teaching mine to make a cup of coffee next.
Always Split Test
Reality or virtuality? They are really the same. Always test it.
How we increased the conversion rate of Voices.com by over 400%
Deeper analytics or “dumpster-diving for details?” You decide.
How We Used Data to Win the Election
50 minutes with Dan Siroker, Director of Analytics for the Obama Presidential campaign
SeeTheStats.com: Make your Google Analytics Public
Making a case for transparency in your site statistics
Introducing the Techie Guide to Google Website Optimizer
Maybe one of the geekiest books around, this is a must-have for programmers who want to work with Website Optimizer.
Tracking Outbound Links — The Right Way
Written by the Technical Lead Engineer for Google’s Website Optimizer, this solution takes the guesswork out of your . . . um, guessing.