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MPThree Consulting Inc.

Category: SEM

Twitter Chatter: Google Quality Score Video

Google Quality Score Video
A must-see video explaining how quality score works.
Continue reading “Twitter Chatter: Google Quality Score Video”
Author Massimo PaoliniPosted on May 25, 2011October 1, 2014Categories Chatter, SEMTags Quality Score, Search Engine Marketing

Twitter Chatter: Bid Lipstick on a Keyword Pig

Secret Truth Series #15: Bid Lipstick on a Keyword Pig
Are you keywords “bid-ready?”  Stop bidding on keywords that don’t deserve to be bid on.  The twenty percent solution will get your keywords bid-ready for the best results.

Author Massimo PaoliniPosted on April 30, 2011October 1, 2014Categories Chatter, SEMTags bids, Google Adwords, PPC, Search Engine Marketing

Twiiter Chatter: Ego Bidding & Keyword Rehab

Secret Truth Series #14: Ego Bidding & Keyword Rehab
Are you too emotionally involved with your keywords? Learn these 3 steps to put more logic into creating a more profitable campaign.

Author Massimo PaoliniPosted on April 12, 2011October 1, 2014Categories Chatter, SEMTags emotions, Keywords

Twitter Chatter: The Average Lie

The Average Lie
Numbers have a way of making us believe the data they represent must be true.  After all, they say that the numbers don’t lie.  When it comes to PPC data, that may not be true.
Author bcovingPosted on March 28, 2011October 1, 2014Categories Chatter, SEMTags Education, PPC, Reports

Twitter Chatter : The Impact of Quality Score

The Impact of Quality Score
Just when you thought you had mastered good keywords and bids on your Adword campaigns, in 2009 quality score entered the mix.  Four ways quality score affects your paid search success and how you can use it to your advantage to manage and track campaigns.
Author bcovingPosted on March 5, 2011October 1, 2014Categories Chatter, Google AdWords, Keyword, SEMTags bids, campaign, Quality Score

Twitter Chatter: SEM Trends For 2011: What To Expect & What To Do

SEM Trends For 2011: What To Expect & What To Do
Stay ahead of the game or be left behind by your competitors.  The top 4 trends for 2011.  Know what they are and how to leverage these trends for a successful year.
With Q1 nearing the end, how accurate was the article?
Author bcovingPosted on February 28, 2011Categories Chatter, SEM, SEOTags Optimization, Trends

Twitter Chatter: Quality Score Questions & Answers

Quality Score Questions & Answers
If you missed Bryan Eisenberg’s Quality Score Webinar, here are a few of the questions and answers that were asked by participants.  It seems there is never a shortage of questions as internet marketers try to understand what makes up their quality score.

Author bcovingPosted on February 27, 2011October 1, 2014Categories Chatter, SEMTags Bryan Eisenberg, Quality Score, Questions & Answers

Twitter Chatter: Secret Truth Series #8 – Don’t Overuse Broad Match

Secret Truth Series #8 – Don’t Overuse Broad Match
Match types are deceptively simple controls. They’re relatively easy to understand, and almost everyone takes advantage of their basic capabilities.

Author bcovingPosted on February 26, 2011October 1, 2014Categories Chatter, SEMTags Adwords, broad match

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      • Big Universe Testimonial
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