Twitter Chatter: The Average Lie

The Average Lie
Numbers have a way of making us believe the data they represent must be true.  After all, they say that the numbers don’t lie.  When it comes to PPC data, that may not be true.

Twitter Chatter : The Impact of Quality Score

The Impact of Quality Score
Just when you thought you had mastered good keywords and bids on your Adword campaigns, in 2009 quality score entered the mix.  Four ways quality score affects your paid search success and how you can use it to your advantage to manage and track campaigns.

Twitter Chatter: Quality Score Questions & Answers

Quality Score Questions & Answers
If you missed Bryan Eisenberg’s Quality Score Webinar, here are a few of the questions and answers that were asked by participants.  It seems there is never a shortage of questions as internet marketers try to understand what makes up their quality score.