Keyword

Twitter Chatter: How AdWords Quality Score Impacts CPC

March 9, 2011
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How AdWords Quality Score Impacts CPCDo you pay attention to your quality score?   Did you know that a low quality score could increase your CPC by up to 600%?  Ready to pay attention now?
 

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Twitter Chatter : The Impact of Quality Score

March 5, 2011

The Impact of Quality Score
Just when you thought you had mastered good keywords and bids on your Adword campaigns, in 2009 quality score entered the mix.  Four ways quality score affects your paid search success and how you can use it to your advantage to manage and track campaigns.

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Twitter Chatter: The Secret Truth Series #2 – Why Keywords Are Over-Rated

December 1, 2010
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The Secret Truth Series #2 – Why Keywords Are Over-Rated

You heard about PPC or pay per click, right?  And most probably, you’ve also heard about keywords.
The simple understanding we had just a year ago about keywords and SEM isn’t enough anymore. To truly understand their role and how to use it, read the article,

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Twitter Chatter: Turning Search Engine Keywords into Action

October 18, 2010
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Turning Search Engine Keywords into Action
Know the first few steps to understanding your readers attention

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Twitter chatter: How to Identify and Monetize Your Most Valuable Keywords

May 23, 2010

How to Identify and Monetize Your Most Valuable Keywords
Four minutes that can make you $400.

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Twitter chatter: 11 Ways To Avoid The Most Common SEO Mistakes

January 29, 2010
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Search Engine Optimization Tips: 11 Ways To Avoid The Most Common SEO Mistakes
As compared to yesterday, this is a quick read. Check to see if you’re doing any of these things.

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Twitter chatter:Easy statistics for AdWords A/B testing, and hamsters

January 27, 2010
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Easy statistics for AdWords A/B testing, and hamsters
Terrific primer on A/B testing. And it includes a cute hamster video as well!

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Twitter chatter: Successful Copywriting for PPC Ads

November 26, 2009
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Successful Copywriting for PPC Ads
Three simple hints to making the best Pay Per Click ads out there without going out an hiring a writer.

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Twitter chatter: Keywords Generation/SWOT Analysis Tactics

November 1, 2009

Keywords Generation/SWOT Analysis Tactics
A vocabulary lesson on all things analytical. SWOT, USP, KPI, and who knew that keywords have long tails?

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Twitter chatter: Guide to Choosing SEO Keywords

September 29, 2009

Guide to Choosing SEO Keywords
Put away the synonym dictionary and keyword dart board. There’s more to keywords than throwing spit balls and seeing which one sticks

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