Do you pay attention to your quality score? Did you know that a low quality score could increase your CPC by up to 600%? Ready to pay attention now?
The Secret Truth Series #2 – Why Keywords Are Over-Rated
The simple understanding we had just a year ago about keywords and SEM isn’t enough anymore. To truly understand their role and how to use it, read the article,
Turning Search Engine Keywords into Action
Know the first few steps to understanding your readers attention
How to Identify and Monetize Your Most Valuable Keywords
Four minutes that can make you $400.
Search Engine Optimization Tips: 11 Ways To Avoid The Most Common SEO Mistakes
As compared to yesterday, this is a quick read. Check to see if you’re doing any of these things.
Easy statistics for AdWords A/B testing, and hamsters
Terrific primer on A/B testing. And it includes a cute hamster video as well!
Successful Copywriting for PPC Ads
Three simple hints to making the best Pay Per Click ads out there without going out an hiring a writer.
Keywords Generation/SWOT Analysis Tactics
A vocabulary lesson on all things analytical. SWOT, USP, KPI, and who knew that keywords have long tails?
Guide to Choosing SEO Keywords
Put away the synonym dictionary and keyword dart board. There’s more to keywords than throwing spit balls and seeing which one sticks