eMarketing

Twitter Chatter: Using a smear campaign to promote a competing product

May 23, 2011
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Using a smear campaign to promote a competing product
Is a smear campaign a business method you would promote?  Along with the legal ramifications, the moral aspects should steer quality marketers away from this questionable method of business promotion.

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Twitter Chatter: Improving Sales: The Excuse Department Is Closed

April 13, 2011
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Improving Sales: The Excuse Department Is Closed
Are you being gamed by your sales people? Sales people tend to be a “different breed” and as management you must understand how they work or you will risk being blind-sided by their excuses.

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Twitter Chatter: Turn your commenters into subscribers!

April 6, 2011
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Turn your commenters into subscribers!
By giving your blog commenters an easy check box that allows them to subscribe to your newsletter as they leave their comments you can quickly grow your subscriber list.  Warning for non-techies:  Adding the code to your blog takes some programming knowledge.

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Twitter Chatter: Improving Your E-Mail Confirmations Can Boost Profits

April 1, 2011
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Improving Your E-Mail Confirmations Can Boost Profits
Fact: It costs 5 times more to get a new customer than it does to retain a customer.  By improving your follow-ups and email confirmations you are giving your customers something they appreciate and that often means they will reciprocate with return business.

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Twitter Chatter: All You Can Eat Leads: 10 Ways to Generate More Leads for Less

March 27, 2011
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All You Can Eat Leads: 10 Ways to Generate More Leads for Less
No business will succeed without leads.  If you don’t have a lot of money to spend on getting more leads, then you need to learn the tactics of getting lots of leads without spending big bucks.

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Twitter Chatter: The Top 7 Pitfalls of Affiliate Marketing for Publishers

March 17, 2011
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The Top 7 Pitfalls of Affiliate Marketing for Publishers
Don’t let affiliate marketing put you in a hole. Be aware of the top pitfalls to avoid problems along the way.

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Twitter Chatter: Do You Hear What I Hear: Understanding Mobile Searcher Intent

March 8, 2011
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Do You Hear What I Hear: Understanding Mobile Searcher IntentIs it time to adjust your frame?  If your landing page isn’t optimized for mobile searches it may be time to re-frame your site to take advantage of the opportunities to be gained from marketing to millions of mobile searchers.
 

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Twitter Chatter: Your 10 Point Landing Page Checklist

March 7, 2011
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Your 10 Point Landing Page ChecklistHow does your landing page measure up?  Use this 10 point checklist to find out.

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Twitter Chatter: Why You Should Put All Your Eggs In One Basket

March 3, 2011
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Why You Should Put All Your Eggs In One Basket
It goes against all the advice you have always heard.  Why you may actually want to put all your eggs in just one basket if you are just starting out in your online career.

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Twitter Chatter: Ecommerce Store Page Template Test

February 25, 2011
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The test: Which Ecommerce Store Page Template Got 34% More Add-to-Cart Clicks? Left Nav Bar vs. Right Promo Column
The results: Ecommerce Store Page Template Test
Is your website template costing you sales?  The results of this test may surprise you.

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