Education

Web Analytics Training at Silicon Valley Code Camp 2010 – Part 3

January 15, 2011

Third installment of a nine part series we will post on Saturdays. Dimensions vs. Metrics and how they live cooperatively within Google Analytics. Taught by Massimo Paolini at the October 2010 Silicon Valley Code Camp.

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Web Analytics Education: Landing Page Optimization and SEO – Part 2

December 23, 2010

Landing Page Optimization – part 2 – is our topic today. Practical examples of how to optimize a page and make it “Focused.” Remember your home page should focus only on your company name. The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through [...]

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Web Analytics Education: Landing Page Optimization and SEO

December 21, 2010

Landing Page Optimization is our topic today and because I always say that every page on your site should be a Landing Page, this applies to you. Oh, and your “static” home page is a poor landing page for anything other than your company name. The Google Analytics series thus far has covered the basics [...]

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Web Analytics Training at Silicon Valley Code Camp 2010 – Part 2

December 18, 2010

Second installment of a nine part series we will post on Saturdays. The last coding necessary when setting up your GA account: Asynchronous Code. Taught by Massimo Paolini at the October 2010 Silicon Valley Code Camp.

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Web Analytics Education: Optimizing Site Search

December 16, 2010

Now that you’ve learned how to read the data from site search, let’s use that information to optimize the site. The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered [...]

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Web Analytics Education: Measuring Success of Site Search

December 14, 2010

Next in our practical section we cover Site Search. We show you how to configure search in the “Initial Account Configuration” video, then in this video we show you how to understand your site search results. The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and [...]

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Web Analytics Education: Identify & Optimize Poor Performing Pages – Part 2

December 9, 2010

Second installment of our practical section. How do I use all this stuff in a real life situation? We go into more details on page optimization, utilizing page value and bounce rate. The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a [...]

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Web Analytics Education: Identify & Optimize Poor Performing Pages

December 7, 2010

New section starting today. How do I use all this stuff in a real life situation? We have an actual example! Watch and learn… The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary [...]

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Web Analytics Education: Segmentation Using Advanced Segments

November 30, 2010

Our second installment for segmentation covers advanced segments. This feature allows you to use some predefined segments or create your own and then implement them on the fly to a report or the whole analytical session. The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and [...]

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Web Analytics Education: Segmentation Using Profile Filters

November 25, 2010

Continuing our discussion on segmentation by showing you how to create a filter for segmenting your data. The Google Analytics series thus far has covered the basics on reports from understanding the difference between Dimensions and Metrics, through selecting a date range, a chart option, or a secondary dimension. We then covered in detail how [...]

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