Web Intelligence
Living In The PPC Past? 10 Signs Your Search Strategies Got Stuck in 2003
Is your PPC strategy stuck in a time warp? Ten signs that your paid search may be stuck in 2003 is a must read for anyone involved in PPC.
Quality Score Questions & Answers
All of your most pressing quality score questions answered. Unless you are like me and have well over ten questions about the mysterious workings of the Google quality score. These questions and answers will at least get you started as you try to increase your quality scores.
Don’t Overuse Broad Match
The three rules of using broad match. Take the control back over the search engines by knowing how to correctly use broad match keywords. Think of it as keeping the good and weeding out the bad and the ugly.
What’s Your Ad Rank?
Are you trying to fill a bucket with a hole in it? You may be if you believe that you can increase your ad position by just increasing your bids. The truth is, ad position is determined by both bid and quality score.
Is The Hype Over Google AdWords Quality Score Justified?
Are you a 7 or a 10? Does it matter? Is your Google quality score affecting your ROI?
PPC Text Ad Testing for Statistical Significance
Pick a winning ad with the free excel ad text statistical spreadsheet. All the brain-work has been done for you. Just plug in your data and pick a winner.
Continue reading “Twitter Chatter: PPC Text Ad Testing for Statistical Significance”
Small Businesses Plagued by Poor Quality Scores
Not going anywhere with your Adwords? There might be something more you can do about it!
Win the Google Quality Score Battle – For Real This Time
Say goodbye to the effects of recession and have a recession-proof investment by improving your Quality Score