Twitter Chatter : The Impact of Quality Score

Massimo Paolini on March 5, 2011

The Impact of Quality Score
Just when you thought you had mastered good keywords and bids on your Adword campaigns, in 2009 quality score entered the mix.  Four ways quality score affects your paid search success and how you can use it to your advantage to manage and track campaigns.

Twitter Chatter: Quality Score Questions & Answers – Part I

Massimo Paolini on February 14, 2011

Quality Score Questions & Answers
All of your most pressing quality score questions answered.  Unless you are like me and have well over ten questions about the mysterious workings of the Google quality score.  These questions and answers will at least get you started as you try to increase your quality scores.

Twitter Chatter: Don’t Overuse Broad Match

Massimo Paolini on February 11, 2011

Don’t Overuse Broad Match
The three rules of using broad match.  Take the control back over the search engines by knowing how to correctly use broad match keywords.  Think of it as keeping the good and weeding out the bad and the ugly.

Twitter Chatter: What’s Your Ad Rank?

Massimo Paolini on February 9, 2011

What’s Your Ad Rank?
Are you trying to fill a bucket with a hole in it?  You may be if you believe that you can increase your ad position by just increasing your bids.  The truth is, ad position is determined by both bid and quality score.